Senior Demand Generation Manager

About the role

The Senior Demand Generation Manager plays a pivotal role in the global demand generation strategy, focusing on pipeline growth through a variety of marketing tactics.

Responsibilities

• Oversee the planning, execution, and optimization of campaigns to meet pipeline targets.
• Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, ABM, PPC, remarketing, virtual events, workshops, email marketing, content marketing, and paid advertising.
• Set key performance indicators, track engagement, and analyze attribution to ensure campaign success, sharing results with sales and marketing teams.
• Create and implement multi-touch omnichannel nurture programs to engage prospects and move them through the funnel.
• Leverage A/B testing methodologies to enhance the demand creation process and optimize performance.
• Design and develop account-based marketing plans to drive engagement and revenue within core accounts, collaborating with Sales to create personalized plans.
• Implement AI for campaign creation and pilot new channels and platforms to increase conversion rates.
• Oversee end-to-end execution of objectives from planning and execution to reporting, working closely with various internal and external stakeholders.

Requirements

• A Bachelor's degree in Marketing, Computers, or a related field is required.
• A minimum of 5 years of experience developing and executing integrated marketing campaigns is necessary, with a demonstrated track record of driving significant growth in demand and pipeline.
• Demonstrated experience in managing large-scale webinars and virtual events, growing a database organically, and working with third-party developer publications.
• Extensive experience with a marketing tech stack, including Marketo, Salesforce, ON24, Bizzabo, Mutiny, 6Sense, and Intellimize.
• Excellent written communication skills for developing direct response copy are essential.
• An ability to learn new technologies, products, and systems is expected.
• Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience is required, along with experience in both traditional and digital channels.

Qualifications

• Strong attention to detail and data-driven decision-making skills.
• Creative problem-solving abilities and a collaborative work ethic.

Skills

• Proficiency in marketing technology tools and platforms.
• Ability to manage multiple projects simultaneously.
• Experience with AI and new channel development.

Benefits

Everforth Apex offers a comprehensive benefits package including medical, dental, vision, life, disability, and retirement plans. Additionally, we provide an ESPP, a 401K program, and a SupportLinc Employee Assistance Program (EAP).