Senior Data Analyst

About the role

We are hiring a Senior Data Analyst to lead analytics for our GTM and servicing motions, with a core focus on building out our “Customer 360” view. You will connect data across marketing, sales, product, and servicing to show how brokers and customers move through the lifecycle and where we can better acquire, onboard, support, and retain them. You’ll partner with Marketing, Sales, Customer Success, and Product to measure campaign impact, optimize funnels, and identify opportunities to improve experience and LTV.

Responsibilities

• Focus on our “Customer 360” platform and marketing impact analysis, building a unified view of customers and brokers across marketing, sales, and servicing touchpoints.
• Lead and execute cross-functional analytics projects using advanced SQL and data modeling to uncover actionable business insights and identify optimization opportunities across the GTM and servicing funnels.
• Develop clear, data-driven recommendations to improve operational efficiency, drive revenue and retention, influence product and marketing leadership, and support company objectives (including OKR tracking).
• Analyze and map the end-to-end customer and broker journey (from first touch through renewal/expansion) to understand and measure key touchpoints, helping identify gaps and propose data-informed solutions.
• Design and deliver robust data models, reporting solutions, automated dashboards, and performance metrics that support GTM strategy, customer success, and lifecycle marketing decisions.
• Integrate, clean, and synthesize data from multiple sources (marketing platforms, CRM, product usage, servicing systems, billing, external data) to build comprehensive narratives and actionable business stories.
• Serve as an SQL subject matter expert, mentoring junior team members and promoting best practices in query design, data modeling, and documentation.
• Contribute to a culture of data excellence by exemplifying quality, empathy for stakeholders, and continuous improvement in all analytics processes.

Skills and Qualifications

• Bachelor’s degree in Statistics, Economics, Mathematics, Computer Science, or a related field (or equivalent practical experience).
• 5+ years of professional experience in data analysis, business analytics, or a related analytical role, with demonstrated impact on marketing, GTM, or customer experience outcomes.
• 4+ years of domain experience in the insurance industry, ideally supporting distribution, marketing, partnerships, or customer servicing.
• Proven expertise in SQL, including complex query design, data modeling, performance optimization, and thorough code documentation.
• Solid knowledge of analytical and statistical techniques: hypothesis testing, experiment design, data interpretation, and development of actionable recommendations.
• Knowledge of programming skills in Python, R, or a similar language for analytical workflows and reproducible analysis.
• Solid experience working with BI / visualization tools like Looker, Tableau, or similar, including building dashboards used by leadership.
• Strong communication skills, with the ability to present technical findings clearly to non-technical business and GTM audiences.
• Ability to context switch seamlessly between multiple areas of the business, prioritizing diverse requests and adapting to varied stakeholder needs.
• Passion, drive, and a deep sense of responsibility.

Bonus Points

• Experience in insurance underwriting, insurtech, or fintech sectors.
• Familiarity with operational / business tools, such as Amplitude, Google Analytics, Marketo, Salesforce, Segment, or Zuora.
• Exposure to ETL and analytics workflow tools (e.g., dbt, Airflow).
• Experience using Cursor or other GenAI-assisted IDEs for coding and analysis productivity.
• Understanding of advanced topics like causal inference or other advanced statistical methods, especially for measuring marketing and servicing impact.

Compensation

The US base salary for this position ranges from $114,200/year in our lowest geographic market up to $153,000/year in our highest geographic market. Consistent with applicable laws, an employee's pay within this range is based on a number of factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, and/or geographic location.

Perks

• 100% medical, dental and vision coverage
• Flexible PTO policy
• Annual home office stipend and WeWork access
• Mental & physical health wellness programs (One Medical, Headspace, Wellhub, and more)
• Competitive compensation and opportunity for advancement

Why Coalition?

Work at Coalition is centered on the joint mission to Protect the Unprotected. We have built a remote-first, highly inclusive culture that welcomes people from diverse backgrounds. We trust each other to take responsibility, share ownership of outcomes, and put in the work together to protect businesses from digital risk.

Safe Hiring Notice

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