Senior Customer Marketing Specialist

You will play a pivotal role in driving customer engagement and loyalty through the development and execution of targeted marketing strategies. Collaborate closely with sales teams and product management to understand customer needs and deliver impactful campaigns that enhance brand perception and contribute to business growth. Work out of our Raleigh, NC, Houston, TX, Charlotte, NC, or Atlanta, GA location on a hybrid work schedule.

Responsibilities

• Develop and execute customer marketing strategies to drive engagement and loyalty.
• Collaborate with sales teams to understand customer needs and create targeted marketing campaigns.
• Create and manage marketing programs, including email campaigns, social media promotions, and customer events.
• Analyze market trends and customer data to identify opportunities for growth and provide insights for improvement.
• Monitor and report on the effectiveness of marketing campaigns, providing recommendations for optimization.
• Manage the customer journey to ensure a seamless and personalized experience across all touchpoints.
• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions.
• Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets.
• Stay up-to-date with industry trends and best practices in customer marketing to drive continuous improvement.

Requirements

• Minimum of 5 years experience with product marketing, GTM commercialization, or performance and digital marketing.
• Able to provide examples of ability to work in matrixed organizations.
• Experience with providing strong messaging and content development skills – ability to simplify complex technical solutions into compelling narratives that resonate with customers.
• Minimum of 2 years of experience developing ABM strategies and tying marketing activity to pipeline metrics.
• Background in B2B, with a preference for infrastructure/energy sectors.
• Understanding of marketing to utility or regulated industry buyers and distribution/channel partners.
• Familiarity with software GTM and solution selling motions (Salesforce, Marketo, Adobe Marketing Cloud).

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Dynamic and self-motivated individuals who thrive in a fast-paced environment.
• Innovative and creative thinking to drive continuous improvement.
• Teamwork and collaboration, as the best results are achieved through collective effort.
• Customer-centric mindset, prioritizing understanding and meeting customer needs.

About Honeywell

Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world’s most critical challenges around energy, safety, security, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe.

Benefits

• Employer-subsidized Medical, Dental, Vision, and Life Insurance.
• Short-Term and Long-Term Disability.
• 401(k) match.
• Flexible Spending Accounts and Health Savings Accounts.
• Employee Assistance Program (EAP) and Educational Assistance.
• Parental Leave.
• Paid Time Off (for vacation, personal business, sick time, and parental leave).
• 12 Paid Holidays.