Senior Customer Lifecycle Strategy Manager
Career Details
About the role
We are looking for a highly strategic and execution-oriented individual contributor to build and scale our customer lifecycle strategy from the ground up.
Responsibilities
- Build the company’s lifecycle marketing and customer journey strategy from the ground up
- Design scalable customer journeys across onboarding, adoption, engagement, expansion, and retention
- Develop customer segmentation and behavioral engagement frameworks
- Partner cross-functionally to align customer touchpoints, communications, and digital experiences
- Create scalable messaging and content leveraging AI-assisted workflows and internal subject matter expertise
- Identify friction points and gaps across the customer experience and drive improvements
- Establish lifecycle measurement frameworks, KPIs, and optimization strategies
- Help shape the future-state vision for digital customer engagement and journey orchestration
- Documentation and reporting of lifecycle journeys against KPIs and product adoption metrics
Requirements
- 8+ years of experience in lifecycle marketing, customer engagement, digital customer experience, or customer journey strategy within B2B SaaS
- Proven experience building modern and dynamic lifecycle programs and customer journeys from the ground up
- Strong understanding of SaaS onboarding, adoption, retention, and expansion motions
- Experience operating as a senior-level IC and influencing cross-functional stakeholders
- Ability to balance strategic thinking with hands-on execution
- Strong writing and communication skills
- Experience leveraging AI tools to accelerate content development and lifecycle execution
- Familiarity with lifecycle and customer engagement platforms Pendo, Marketo, SendGrid, Salesforce preferred
- Strong systems-thinking and analytical mindset
- Comfortable operating in ambiguity and building processes from scratch
Qualifications
- Proven ability to design and operationalize lifecycle programs within a B2B SaaS environment
- Experience creating connected customer experiences across systems, teams, and touchpoints
- Experience working cross-functionally with Customer Experience, Product, Customer Marketing, Operations, Education, and RevOps
- Experience with digital customer experience and customer journey strategy
Skills
- Strategic thinking
- Execution skills
- Writing and communication skills
- Leveraging AI tools for content development
- Customer journey strategy
- Customer experience management
Benefits
Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process.
We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
Pay
The US base salary range for this position is $94,080 - $134,400 + variable compensation + benefits.
Schedule
Not specified.