Senior CRO Designer, Paywalls and Funnels

About the role

RevenueCat removes the headaches of building and scaling in-app subscriptions. Since graduating from YC’s S18 batch, we've grown into the default monetization platform for mobile: we're in >40% of newly shipped subscription apps, we process $12B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue. We're a remote-first crew of 150+, spread across 25+ countries, and guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to touch hundreds of millions of end-users (and help the developers behind them get paid), you'll fit right in.

About The Team

You’ll be the first member of a small, cross-functional group of app monetization subject matter experts who partner directly with RevenueCat customers and prospects. As part of the broader Customer Growth org, this team designs and implements high-impact paywalls, onboarding flows, and purchase funnels using RevenueCat’s no-code builders and experimentation tools, then feeds learnings back into our product, templates, and educational content. You’ll also collaborate closely with our content, marketing, and advocacy teams to turn real-world project outcomes into templates, case studies, webinars, and best-practice guides for the broader app community.

Role Overview

As Senior CRO Designer, Paywalls & Funnels, you’ll be the person RevenueCat customers trust when the question is: “How do we get more users to convert and stay subscribed?” You will:

• Design & build high-converting paywalls and funnels
• Use RevenueCat’s paywall and experiment builders to design, configure, and ship paywalls, onboarding flows, upgrade paths, and win-back experiences for mobile apps across categories
• Translate brands and product value props into clear, compelling paywall layouts, messaging, and pricing presentations
• Lead conversion optimization projects for customers and prospects
• Run structured discovery with customers and prospects to understand their business model, audience, and constraints
• Propose experiment plans (e.g., value prop framing, pricing presentation, trial vs. no-trial, placement and timing of paywalls)
• Partner with apps to launch multivariate tests and interpret results, using RevenueCat’s analytics and experimentation tooling
• Codify patterns into reusable assets
• Distill what’s working across projects into reusable templates, checklists, and patterns that can be implemented directly in RevenueCat’s builders
• Create educational content with Advocacy & Marketing
• Collaborate with Growth Advocacy and Content teams to turn your project learnings into: Example paywalls and funnel templates, Blog posts, guides, and best-practice documentation, Webinars, live reviews, and conference talks or workshops
• Participate in public-facing sessions (e.g., teardown streams, office hours) as a visible expert on monetization UX
• Champion monetization UX best practices
• Advise Sales, Customer Success, and Support on paywall and funnel best practices they can bring into customer conversations
• Provide feedback to Product & Engineering on how practitioners use our builders in the wild, highlighting opportunities for new features, components, and workflows

Requirements

You’re a conversion-focused designer who lives at the intersection of mobile product design, growth, and experimentation. You have a track record of shipping real paywalls and funnels that move business metrics, not just portfolios. You have:

• Deep hands-on experience with paywalls & funnels
• 5–8+ years designing consumer mobile experiences, with a substantial portion spent on subscription or purchase flows (e.g., paywalls, onboarding, upgrade/upsell, win-back, account limits)
• Experience either:
• At a mobile app studio / product team owning monetization UX, or
• At an agency/consultancy repeatedly designing and optimizing paywalls and funnels for multiple apps
• Strong conversion & experimentation mindset
• Comfort defining hypotheses, success metrics, and test plans (e.g., CVR, trial start rate, activation, LTV)
• Experience using analytics and experimentation tools to interpret results and iterate quickly
• Mobile-first product design skills
• Excellent interaction and visual design chops for small screens and high-stakes surfaces (like paywalls and purchase flows)
• Strong UX writing instincts for concise, value-focused copy and pricing messaging
• Proficiency in modern design tools (e.g. Figma) and comfort translating designs into no-code builder configurations
• Customer-facing communication skills
• Confidence leading workshops, design reviews, and strategy sessions with customers and prospects
• Able to present options, pros/cons, and trade-offs to both designers and non-design stakeholders (founders, PMs, marketers)
• Great written communication for async collaboration in a remote team

Values & Ways of Working

• Energized by our mission to help developers make more money
• Work iteratively and ship value quickly rather than waiting for perfection
• Have an ownership mentality: See broken or unclear experiences and feel compelled to improve them
• Comfortable working in a fully remote, distributed team and collaborating across time zones

What We Offer

• Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
• 10-year window to exercise vested equity options
• Fully remote and flexible work environment
• 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
• $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning

Compensation Range

$205K