Senior CRO Designer, Paywalls and Funnels

Job Title: Senior CRO Designer, Paywalls and Funnels

About the role

Our partner is looking for a Senior CRO Designer specializing in Paywalls and Funnels. This role focuses on designing, testing, and optimizing paywalls, onboarding flows, and purchase journeys that directly influence business outcomes.

Responsibilities

• Design and build high-converting paywalls, onboarding experiences, upgrade journeys, and retention flows for mobile applications across different industries and audiences.
• Translate product value propositions, brand identities, and user motivations into clear, compelling paywall layouts, messaging, pricing presentations, and conversion-focused experiences.
• Lead conversion optimization projects by conducting customer discovery, understanding business goals, identifying opportunities, and developing actionable experiment strategies.
• Define hypotheses, success metrics, and testing plans while collaborating with customers to launch and analyze experiments using analytics and experimentation tools.
• Create reusable monetization assets, including templates, design patterns, checklists, and best practices that can improve future customer outcomes.
• Partner with product, engineering, marketing, and advocacy teams to share insights and influence the evolution of monetization tools and workflows.
• Develop educational resources such as guides, webinars, case studies, workshops, and best-practice content to help the broader mobile app community improve monetization performance.
• Advise internal teams and customers on conversion-focused UX strategies while promoting sustainable growth practices that balance business goals with user trust.

Requirements

• 5-8+ years of experience designing consumer mobile experiences, with significant expertise in subscription flows, paywalls, onboarding, upgrades, upsells, or retention journeys.
• Proven experience creating and optimizing conversion-focused designs that improve business metrics, not just visual experiences.
• Background working either within mobile product teams managing monetization experiences or within an agency/consulting environment supporting multiple app optimization projects.
• Strong understanding of conversion rate optimization principles, experimentation methodologies, user behavior, and growth analytics.
• Ability to define test hypotheses, success metrics, and experiment strategies using indicators such as conversion rate, trial starts, activation, and lifetime value.
• Excellent mobile-first UX and visual design skills, with strong attention to interaction design, user journeys, and small-screen experiences.
• Strong UX writing abilities with the ability to create concise, persuasive, and value-driven messaging for subscription experiences.
• Proficiency with modern design tools such as Figma and the ability to translate designs into no-code product configurations.
• Strong customer-facing communication skills, with confidence leading workshops, design reviews, strategy sessions, and presenting recommendations to both technical and non-technical stakeholders.
• Ability to work independently in a remote environment, collaborate across time zones, and continuously iterate toward better solutions.

Benefits

• Fully remote and flexible working environment.
• Competitive compensation package with equity opportunities.
• Long-term equity support with an extended exercise window for vested options.
• Annual learning and development budget to support professional growth.
• Opportunity to work on impactful products used by a global developer and customer community.
• Collaborative environment with cross-functional teams across product, engineering, growth, and customer success.
• Opportunity to become a recognized expert in mobile monetization, experimentation, and conversion-focused design.

Schedule

Remote-first environment.

Pay

Competitive compensation package with equity opportunities.