Senior Creator Marketing Manager , Amazon Games - Luna
About the role
Amazon Luna is a cloud gaming service that makes it easy for anyone to play high-quality games on the devices they already own—including Fire TV and tablet devices, smartphones, tablets, web browsers, select smart televisions from LG and Samsung, and more—with no need to purchase new gaming consoles or equipment. Luna brings more than 50 games to Prime members at no additional cost, including GameNight, an evolving collection of more than 25 approachable, local multiplayer games designed to bring friends and family together in the living room. To play GameNight titles, simply scan a QR code on your TV and your smartphone becomes your controller. With simple and responsive touchscreen inputs and support for multiple local players, GameNight offers an easy and approachable way to play whether you’re an experienced gamer or a casual fan. Amazon Luna Games is hiring a Creator Marketing Manager to lead the strategy, planning, execution and management for creator marketing initiatives for Amazon Gaming as well as developing always-on creator programs, making sure we shift the mental model from one-off, transactional paid executions to long-lasting, relationship-based creative co‑creation. The goal is to foster creator partnerships that enhance brand awareness, visibility and engagement while maintaining alignment with overall business objectives both in the US and globally. This position will play a crucial role in developing data‑driven insights to drive creator growth, brand awareness and excitement for Amazon Gaming. Reporting to the Head of Social and Creators Lead, the Senior Creator Marketing Manager will be a strategic and executional thought‑partner to define and drive the creators strategy across our portfolio of games, services, and brands, contributing to a world‑class creator presence on both owned (Luna’s social handles) and earned (third‑party channels) to fuel player acquisition, deepen community engagement, and elevate brand love. You will set the strategic direction for creators across all platforms and markets, establish global measurement frameworks, and lead a distributed vendor team of agency partners. The ideal candidate combines deep creator expertise with a passion for gaming culture, a data‑driven mindset, and the ability to operate at both the strategic and executional level in a fast‑moving, global environment.
The Social & Creator Marketing team at Amazon Gaming sets the social marketing strategy by leading with games first, with the goal of driving a big and engaged community that can advocate for Luna as a brand and who can also advocate organically for our games. We create bespoke strategies for all games and brand campaigns that are creator focused and led.
Responsibilities
- Content Strategy & Management: Develop and implement strategic frameworks for creator content collaboration across brand channels as well as third-party, creator-led handles. Build and maintain a global creator content calendar that align