Senior Creator Marketing Manager , Amazon Games - Luna

About the role

Amazon Luna is a cloud gaming service that makes it easy for anyone to play high‑quality games on the devices they already own—including Fire TV, smartphones, tablets, web browsers, and select smart TVs. Luna offers more than 50 games to Prime members at no additional cost, including the GameNight collection of local multiplayer titles. The Senior Creator Marketing Manager will lead strategy, planning, execution, and management for creator marketing initiatives for Amazon Gaming, developing always‑on creator programs and shifting from one‑off, transactional paid executions to long‑lasting, relationship‑based creative co‑creation. Reporting to the Head of Social and Creators Lead, this role will define and drive the creator strategy across games, services, and brands, building a world‑class creator presence on owned and earned channels to fuel player acquisition, deepen community engagement, and elevate brand love.

Responsibilities

• Develop and implement strategic frameworks for creator content collaboration across brand and third‑party channels; maintain a global creator content calendar aligned with game launches, live‑service events, cultural moments, and tentpole campaigns.
• Support and implement paid‑boosting creator content strategy in partnership with the paid media team; ensure all creator content reflects Luna’s brand voice.
• Establish a global social media measurement framework with KPIs linking social performance to business outcomes (reach, engagement, sentiment, conversion, player lifetime value); build standardized reporting cadences and dashboards.
• Raise the bar for creator marketing by developing best‑in‑class creator content on Instagram, TikTok, YouTube, Twitch, Reddit, and Discord; oversee creation, curation, distribution, and commission idea‑first creative and creator‑led activations.
• Identify emerging creator trends (e.g., micro‑dramas, social‑first shows) and experiment to keep Amazon Gaming at the forefront of social innovation.
• Manage relationships with contracted creators, serve as primary liaison between creators and internal brand and games teams, and align creator partnerships with broader brand and games initiatives.
• Create and execute creator brand activation strategies around cultural moments and campaigns; develop guardrails and prioritization models to match spend to expected outcomes.
• Develop and implement creator‑focused strategies for major industry events, right‑sizing investment levels and matching creators to audience cohorts and KPIs.
• Partner with international teams to ensure consistent creator brand strategy, facilitate cross‑regional opportunities, and align global initiatives with local market needs.

About the team

The Social & Creator Marketing team at Amazon Gaming sets the social marketing strategy by leading with games first, aiming to build a large, engaged community that advocates for Luna and its games. The team creates bespoke, creator‑focused strategies for all games and brand campaigns.

Basic qualifications

• 6+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency with Excel or Tableau (data manipulation, macros, charts, pivot tables).
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience leading go‑to‑market for consumer software or hardware product launches.

Preferred qualifications

• Experience with customer segmentation, profiling, and targeting.
• Knowledge of analytics tools and web traffic reporting.

Compensation

Base salary range: $142,800 – $193,200 USD annually (USA, CA, Culver City; USA, WA, Seattle). Total package includes sign‑on payments and restricted stock units (RSUs). Final compensation is determined based on experience, qualifications, and location.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription).
• Basic Life & AD&D insurance with optional supplemental life plans.
• Employee Assistance Program and mental health support.
• Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.