Senior Creative Strategist

Key Responsibilities

• Draft creative briefs based on Paid media insights, working as a close duo with Paid Consultants and Project Leads.
• Define creative strategies for assigned accounts—especially top-tier international clients—focusing on brand platforms, creative pillars, and cross-media consistency.
• Design multi-format ad campaigns: CTV commercials, social videos, display, UGC, and static assets.
• Conduct creative audits during client onboarding and quarterly strategic reviews.
• Feed AI pipelines and AI Producers with actionable, well-framed briefs.

Client-Facing & Conviction

• Act as the primary creative point of contact on the client side: presenting, following up, and defending creative directions.
• Champion the creative vision with strong conviction, especially on subjective topics where client buy-in is essential.
• Lead international accounts (predominantly US-based), demonstrating full cultural and linguistic fluency in English.
• Sell and defend concepts as a true "seller-doer." No disguised coordination: genuine execution capabilities and persuasive drive are required.

Quality Control & Standards

• Conduct first-level quality control on deliverables before client submission.
• Elevate overall production quality using the creative library, testing frameworks, and standardized nomenclature.
• Challenge production outputs to guarantee strict alignment between strategic intent and execution.

AI & Studio Transformation

• Work daily with AI pipelines deployed by the Automation team (image generation, video creation, automated adaptations).
• Actively contribute to evolving these pipelines: identify new use cases, report technical limitations, and propose optimizations.
• Embrace the transformation of the creative model: AI is a central lever of the studio, not an optional tool. You view this shift as an opportunity to reinvent the profession.

Creative Leadership & Mentorship

• Set high creative standards for the team: quality benchmarks, strong direction, and a culture of conviction.
• Mentor junior Creative Strategists daily: deliverable quality, client posture, and skill development.
• Serve as the cross-functional creative reference point for AI Producers and Paid Consultants.
• Actively contribute to building the target creative team alongside Martin: recruitment, onboarding, and standard-setting.