Senior Creative Strategist

About the Company

OBE is a global marketing agency that brings brands to life through culture-shaping experiences. For more than 30 years, we've partnered with iconic brands — including Nike, the NFL, JPMorganChase, Meta, Sephora, Starbucks, and Converse — to build community, create cultural relevance, and drive measurable business impact. With offices in Los Angeles, New York, San Francisco, and London, we activate globally. OBE is also a founding member of The ADD Collective, extending our reach and resources while staying true to our core capabilities.

We've been recognized by Event Marketer as one of the best places to work in events. The most important part of our business is our people. They are hardworking, imaginative, and make genuinely remarkable things happen. We invest in recovery days, company offsites, happy hours, and team-bonding fitness challenges. We show up for each other in open conversations that heal, inspire, and bring us closer. We value lived experiences, unconventional ideas, and diverse perspectives. Being unapologetically yourself is part of the job.

About the Role

The Senior Creative Strategist is a critical member of the Creative team, driving the insight-based foundation of all our Creative work and demonstrating our success in meeting client objectives. This role is an expert in developing cut-through insights from targeted research and deftly navigates client conversations to the heart of each brief. The Senior Creative Strategist heroes experience-led thinking, guiding strategy development through upstream parts of the Creative process and serving as the anchor to that strategy throughout execution. They take a channel-agnostic approach to solving client challenges while understanding the unique value experiential marketing offers as part of the client’s marketing mix.

Responsibilities

• Brief Creation & Dissection:
  • Review client briefs and participate in client briefing conversations/kick-offs to clarify the ask, determine underlying objectives, and define success for both clients and OBE.
  • Identify opportunities for unconventional, elevated, and results-driving work.
  • Collaborate with the Account team to determine the initial approach.
• Research & Insights:
  • Create targeted research plans to inform project strategy, using primary research (e.g., focus groups, surveys, interviews) and secondary research (e.g., search engine articles, databases, industry sites).
  • Develop powerful insights from research that inform and fuel creative brainstorms.
• Concept Development (Project & Pitch):
  • Develop measurable objectives and Key Performance Indicators (KPIs) to guide concept and proposal development.
  • Identify key insights for creative concepting and brainstorms.
  • Lead internal brainstorms and idea rakes, independently or in partnership with Senior Creative team members (Director-level and above).
  • Develop big, brave creative ideas for RFP responses and concept development phases of won business.
  • Craft well-articulated plans and points of view, including comprehensive pitch decks with clear insights, strategies, and creative concepts in a compelling storyline.
  • Collaborate with Design team members to create cohesive and visually inspiring presentations for client buy-in.
• Measurement & ROI:
  • Develop Measurement Plans for new and ongoing proposals and projects, including measurable objectives, KPIs, and data collection methods.
  • Support the Account team in collecting and analyzing KPI-related data to calculate ROI/ROE.
  • Build data-based project recaps and post-project analyses that articulate ROI, highlight successes, provide recommendations, and convey optimization opportunities.
• Business Development:
  • Partner with the Account team to uncover organic growth opportunities with assigned client accounts and develop strategies to realize them.
  • Manage multiple stakeholders during RFP/proposal development, supporting organization, creating concept decks, and collecting deliverables from cross-functional teams.
  • Participate in select client pitches.
  • Proactively research client brands and industry trends to support Creative and Account teams in building organic and new business opportunities.
• OBE Marketing Support:
  • Support Awards submissions for assigned client projects and agency-wide recognition.
  • Monitor industry trends to share internally and contribute to external agency thought leadership.
  • Assist Marketing and New Business teams in creating targeted capabilities presentations using case studies and capabilities overviews.
  • Contribute to OBE’s social media presence in collaboration with the Marketing team.
  • Support internal communications in collaboration with the People team, as needed.
• Additional Tasks:
  • Provide overall Strategy & Creative team support.
  • Participate in client meetings.
  • Architect and present capabilities.
  • Provide copywriting support for internal and project-specific deliverables (e.g., email marketing, signage).
  • Contribute to or lead internal groups, initiatives, and task forces.
  • Participate in and lead Strategy Development sessions and Creative Department meetings.
  • Contribute to agency-wide Key Learnings and Best Practices.
  • Participate in new hire recruitment and interviews.

Requirements

• Education: Bachelor’s or Master’s degree in Marketing, Strategy, Branding, Advertising, Communications, Business Administration, or a related field.
• Experience:
  • Minimum of three to five years of agency experience.
  • Experience building overarching strategies and generating ideas for innovative brand marketing campaigns and experiences, including experiential, social media, digital, and content.
  • Advanced education degrees may supplement work experience.
• Knowledge, Skills, and Abilities:
  • Superior skill in conducting research and developing compelling insights.
  • Strong copywriting and presentation skills.
  • Deep understanding of brands and omnichannel marketing strategies.
  • Adept at selecting, utilizing, and/or building relevant strategy tools, techniques, and frameworks.
  • Comprehensive understanding of the Creative process, with the ability to drive progress across all Creative functions.
  • Stays up-to-date on current media, industry, and consumer trends.
• Other Qualities and Skills:
  • Inclusive work ethos that brings people in and along.
  • Hunger to learn and teach.
  • Strong work ethic and ability to thrive in a fast-paced, dynamic work environment.
  • Excellent organizational, time, and project management skills.
  • Entrepreneurial spirit with the ability to work as part of a team and independently.
  • Ability to travel and work non-traditional hours (nights and weekends) as needed.

Pay

Compensation Range: $95,304 - $125,304 annually. This is the pay range OBE believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on experience, relevant skills, professional certifications, market pay, and demand for the role.

Benefits

• Medical, dental, and vision insurance.
• Employer-paid basic life and personal accident insurance.
• Annual Profit Sharing/Bonus Plan based on company and individual performance.
• 401(k) retirement plan.
• Healthcare Flexible Spending Account.
• Dependent Care Flexible Spending Account.
• Paid Time Off (PTO).
• Short-Term Disability (STD) and Long-Term Disability (LTD) insurance benefits.