Senior Creative Strategist

Job Summary

Critical Mass is seeking a Senior Creative Strategist to join the ArtBot team. ArtBot is Omnicom's intelligent content orchestration, decisioning, and optimization solution that integrates across Omnicom to deliver data-driven and AI-powered creative solutions. Key responsibilities include defining and driving strategic directions for Artbot campaigns, collaborating with senior stakeholders, and overseeing DCO campaign performance.

About the Role

The Senior Creative Strategist will lead the development of best-in-class digital media strategies, focusing on data-driven insights, creativity, and innovation. They will also manage and mentor junior team members, contributing to the team's growth and development.

Responsibilities

• Define and drive the strategic direction of Artbot campaigns, aligning with client objectives and broader business goals.
• Develop and execute dynamic creative optimization (DCO) strategies, integrating personalization tactics and leveraging data to enhance campaign effectiveness.
• Build and maintain strong relationships with senior stakeholders, including clients and agency partners, to ensure seamless communication and collaboration.
• Utilize analytical rigor to measure and optimize DCO strategies, ensuring they meet key client KPIs.
• Ensure creative strategies balance data-driven decision-making with creative excellence, paying close attention to detail in the development of DCO templates.
• Manage and mentor junior team members, providing strategic guidance and fostering a culture of learning and growth.
• Maintain a deep understanding of the digital media landscape, including emerging platforms and technologies, and stay ahead of industry trends.
• Support new business efforts by demonstrating strategic expertise and showcasing the value of data-driven digital media approaches.
• Contribute to thought leadership by sharing insights on evolving media trends and best practices.

Requirements

• 5+ years of experience in a relevant media, creative, or strategy role.
• Strong understanding of the digital media landscape, including planning, buying, and activation across programmatic and social platforms.
• Proven experience partnering with senior stakeholders across clients, agencies, and internal teams.
• Able to craft clear, compelling strategic narratives that integrate creative, media, tech, and analytics.
• A high attention to detail, particularly when working across creative strategy and large datasets.
• Demonstrated ability to think strategically while applying analytical rigor to optimize performance.
• Experience designing and implementing measurement frameworks to evaluate digital effectiveness.
• Track record of managing and developing junior talent.
• A self-starter mindset—confident, proactive, and comfortable operating in ambiguity.

Qualifications

• Knowledge of social ads manager platforms (e.g., Meta Ads Manager, TikTok Ads, LinkedIn Ads).
• Familiarity with dynamic-feed ad serving.
• Understanding of the creative production process, from concept to execution.
• Experience developing digital media strategies on a global or regional scale.

Benefits

ArtBot offers competitive compensation, including a range of $100,000 - $120,000 annually, depending on experience. The company also provides a flexible schedule and encourages a healthy work-life balance.

Pay

$100,000 - $120,000 annually

Schedule

Minimum of three days a week in the office, with the goal of increasing this requirement over time. Many agencies and Omnicom’s corporate group already require five days of in-office attendance.