Senior Creative Producer, Original Content

About the role

AMP Sports is a leading sports media company producing engaging content across podcasts, YouTube, and social platforms. We are home to popular shows like "Cousins with Vince Carter and Tracy McGrady," "The Triple Option with Urban Meyer, Mark Ingram II, and Rob Stone," and more. Our digital footprint is rapidly expanding, reaching 180+ broadcast stations and tens of millions of followers.

Responsibilities

• Develop, produce, and launch original video and social franchises that expand our shows beyond the core podcast and drive audience growth.
• Partner with leadership, content, social, production, and marketing teams to identify programming opportunities, pitch new concepts, and own approved projects from idea through delivery.
• Work with individual show teams to develop creative, visual, and repeatable in-show formats designed to perform across YouTube, social, and the broader digital ecosystem.
• Proactively develop, pitch, and produce premium original video franchises, recurring series, tentpole concepts, and shoulder programming built around AMP Sports shows and talent.
• Own the entire production process of original video content in, studio, field, and remote environments, maintaining a high standard of creative and technical execution.
• Direct on-camera talent, athletes, and creators in studio and on location, shaping story, conversation, performance, and creative execution.
• Lead post-production process, partner with editors and post-production teams to shape narrative through the edit, providing creative direction on larger projects.
• Ideate original programming built for discovery, distribution, and growth across YouTube and social platforms; use audience and performance insights to inform creative decisions.
• Develop and maintain a pipeline of programming ideas and opportunities; consult on new show launches and talent development when appropriate.
• Serve as a flexible senior creative resource across the portfolio, stepping into lead producer responsibilities when needed.
• Aid in developing and managing project budgets, hiring and overseeing freelance production teams, vendors, and other external resources to execute approved concepts.

Requirements

7+ years producing premium original digital video for a media or production company, sports or entertainment brand, agency, creator-led business, or similar.

A highly creative developer and storyteller, with a proven track record of originating compelling programming, video concepts, recurring franchises, or similar and bringing them from concept through execution across YouTube, long-form video, social, and other digital platforms.

Expertise producing, shooting, and editing content in both field and studio environments across a variety of formats.

Exceptional storytelling skills and editorial instincts, with the ability to identify compelling narratives and turn those into high value content that connects with audiences.

Experience directing on-camera talent, creators, athletes, and high-profile personalities, maximizing their skillsets.

Proficiency with Adobe Creative Suite (or similar), as well as hands-on production skills with cameras, lighting, microphones, etc. in field, studio, and remote settings.

A strong understanding of social and YouTube best practices, audience retention, content packaging, SEO, and how content is consumed by audience across platforms.

A self-starter, highly collaborative, and able to lead and work across multiple teams while also working independently without oversight.

A strong passion for creating digital-first content that cuts through the noise and drives significant audience growth.

Experience developing and managing production budgets, and onboarding and managing freelancers, vendors, and other external resources is a plus.

A highly organized and communicative individual, able to manage multiple projects simultaneously while ensuring all projects stay on timeline and all key stakeholders are involved.

Ability to travel and work nights, weekends, or holidays as projects call for.

Qualifications

Strong hands-on video production skills.

Exceptional original content instincts and the production experience to turn ambitious ideas into finished programming.

Exceptional organizational and communication skills.

Ability to work independently and collaboratively.

Experience with social and YouTube best practices.

Experience with Adobe Creative Suite and hands-on production skills.

Experience managing production budgets and freelancers.

Experience with field and studio production.

Experience directing on-camera talent and athletes.

Experience with post-production processes.

Experience with developing and maintaining programming pipelines.

Experience with pitching and developing new show launches and talent development.

Experience with managing and executing approved concepts.

Experience with managing and overseeing freelance production teams, vendors, and other external resources.

Skills

Video production skills.

Original content creation and development.

Storytelling and editorial skills.

Directing on-camera talent and athletes.

Adobe Creative Suite proficiency.

Field and studio production experience.

Post-production process expertise.

Programming pipeline management.

New show launch and talent development experience.

Freelance production team management.

Benefits

The base salary compensation range for this role is $100,000 to $130,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location.

Full-time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave, and employee stock purchase plan.

Sinclair is proud to be an equal opportunity employer and a drug-free workplace.