Senior Copywriter - Pharma Agency

Responsibilities

• Develop compelling creative concepts and overarching narratives for integrated, 360-degree marketing campaigns, ensuring a unified brand voice across digital, print, broadcast, and social channels.
• Translate complex scientific and medical data into clear, accessible, and empathetic consumer copy for DTC and HCP audiences while meticulously adhering to FDA guidelines, fair balance, and ISI (Important Safety Information) requirements.
• Partner closely with Art Directors, Creative Directors, and medical/regulatory teams within the agency to brainstorm, refine, and deliver creative concepts that align with the client’s brand strategy.
• Own the copy process from initial scriptwriting and storyboarding to final proofing. Manage annotations and reference packages required for internal medical-legal-regulatory (MLR) reviews.

Qualifications

• Bachelor’s degree in English, Communications, Advertising, Journalism, or a related field (or equivalent practical experience), paired with 5+ years of copywriting experience within a Pharma advertising agency setting.
• Strong portfolio demonstrating experience writing for DTC and HCP pharmaceutical brands, with a solid grasp of writing for regulatory compliance.
• Proven success building integrated 360 campaigns with strong storytelling, and consumer engagement.
• Deep understanding of style guidelines and experience managing the medical referencing and annotation process for regulatory submission.

Core Competencies

• Exceptional storytelling ability, conceptual depth, and extreme attention to detail.
• Excellent communication and presentation skills, with the ability to self-manage workloads efficiently in a fast-paced, remote, freelance environment aligned with EST hours.