Senior Copywriter, Performance Creative (Remote)

Responsibilities

• Write long-form copy across the Forbes-owned customer journeys, including advertorials, landing pages, in-funnel page copy, and on-page persuasion.
• Script Video Sales Letters (VSLs) for paid social, native, and YouTube placements, particularly in Weight Loss, Debt Relief, Pet Insurance and other direct-response heavy categories.
• Own customer-lifecycle email copy across Forbes-owned journeys: long-form sales emails, autoresponder sequences, nurture flows, and re-engagement campaigns.
• Maintain need-state and message coherence from ad to advertorial to landing page to handoff, ensuring the customer journey reads as one continuous piece of persuasion.
• Work fluently inside compliance rails keeping persuasion and compliance aligned rather than in tension.
• Collaborate with vertical General Managers, Customer Insights, and Data partners to ground copy in real consumer triggers and performance read-outs.
• Ship multiple drafts a week and iterate from data, not opinion.
• Provide regular updates on copy performance and craft initiatives to the Creative leadership team.
• Occasionally partner with Creative Leads on ad copy, contributing hooks, angles, and headline systems where they sharpen the journey.

Requirements

• 7+ years of long-form direct-response copywriting experience in performance-driven environments (DTC, supplement, FinServ DR, health DR, or comparable).
• Portfolio of advertorials, VSLs, sales pages, or long-form sales emails with clear performance attribution. We want to read the actual work and hear the actual results.
• Mastery of long-form persuasion architecture: hook craft, story, mechanism, proof, transition, and CTA. Working command of the modern direct-response canon.
• AI-augmented writing fluency. Regular use of LLMs (Claude, ChatGPT, or similar) for research, drafting, iteration, and structured prompting across long-form formats. We're a human-led shop that uses AI to accelerate output without diluting craft, and you'll be expected to operate that way from day one. You can articulate where AI sharpens long-form persuasion and where it weakens it.
• Editorial voice fluency. You can write in the register of an article, not a sales letter dressed in article clothes.
• Demonstrated email and CRM copywriting experience: long-form sales emails, autoresponder sequences, and nurture flows. Portfolio should include email work alongside long-form direct-response samples.
• Demonstrated speed and volume in performance marketing environments. Comfortable shipping multiple drafts a week and iterating from data.
• Comfort working inside compliance rails (FDA-style health claims, FinServ regulatory language, brand guardrails).
• Strong collaboration skills across Creative, Buying, vertical GMs, Editorial, and Brand.
• Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.
• Excellent communication and organizational skills.

Strong Pulses

• Direct experience with GLP-1, weight loss, debt relief, insurance, or comparable regulated direct-response categories.
• Quiz funnel and branching-narrative copy experience.
• Familiarity with the publisher and native-ad ecosystem (Outbrain, Taboola, sponsored content).
• Comfort reading performance dashboards (Looker, Tableau, in-platform reporting).
• Experience building reusable AI workflows for copy production: templates, Claude Projects or custom GPTs, prompt libraries, or agentic tooling that compounds output without diluting craft.

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