Senior Copywriter (Organic Social)

We Are Social is a creative agency powered by social connections, specializing in culturally relevant campaigns for brands like McDonald's, Adidas, Universal Studios, and YouTube. We thrive on trends and create "Ideas Worth Talking About."

About the role

We're looking for a culture-hungry Senior Copywriter with organic social experience to join our growing team. You're a strategic creative who turns cultural insights into social-first ideas that audiences genuinely engage with. You develop campaigns, craft compelling copy, and champion creative excellence from concept through execution. Confident in presenting and defending your work, you thrive in collaborative environments and balance big brand ideas with the fast pace of social. You stay ahead of trends and understand how people use social platforms, creating native content that solves real business challenges.

Why you'll love it here

• Our passport program lets you explore and work from one of our 16 global offices, including Paris, Singapore, Madrid, Dubai, and London
• We celebrate wins—and learn from losses—together
• We're passionate about making a difference, from carbon offsets to community kitchens

Responsibilities

• Concept, write, and create compelling copy that resonates with target audiences, delivering sophisticated ideas with strategic depth
• Understand brand identity and how visual and verbal executions create a holistic brand experience
• Act as a creative spokesperson to maintain the integrity of projects
• Support new business by outlining and writing pitch decks
• Contribute high-level thinking to shape creative projects from inception to delivery
• Master brand voice by producing top-tier copy, even under tight deadlines or budget constraints
• Drive creative problem-solving with adaptable solutions that preserve core ideas while meeting client needs
• Articulate creative visions and translate client feedback into actionable tasks
• Identify emerging social trends and opportunities that align with our brands
• Confidently defend creative work to internal and external stakeholders
• Translate complex briefs into clear, actionable creative tasks to keep the team aligned
• Collaborate with internal teams by interpreting feedback for cohesive final products
• Manage multiple complex projects simultaneously without compromising quality
• Use AI to generate robust campaign concepts and explore innovative linguistic patterns
• Leverage AI for A/B testing variations and drafting long-form content like web pages or white papers
• Master agency-wide project management and collaboration platforms for high-capacity workflows
• Work collaboratively with a large team of creatives from ideation to execution

Requirements

• 5+ years of agency experience with a portfolio showing multi-channel campaigns and strategic depth
• Robust knowledge of advertising fundamentals: brand development, strategy, storytelling, design, and emerging platforms
• Full command of the creative process, from concept to campaign execution and client presentation
• Strong verbal and written communication skills to defend and explain creative choices

Qualities we value

• Thrives in fast-paced environments, responding quickly and proactively
• Doesn’t just follow trends—knows when to reinvent them or start something new
• A self-starter who navigates feedback like a pro
• Deep understanding of what resonates with social audiences