Senior Copywriter

About the role

This is not an execution-only role. We're looking for a Senior Copywriter who thinks strategically, writes beautifully, and is hungry to help build a brand from the ground up.

Responsibilities

• Help define, evolve, and protect the EF Adventures brand voice, tone, and storytelling system as the company scales.
• Lead campaign ideation and messaging strategy in close partnership with creative, design, and marketing teams.
• Contribute meaningfully to brand and creative strategy discussions, not just executional output.
• Act as a creative thought partner to the ACD and broader team on concept development, narrative direction, and integrated storytelling.
• Translate business and marketing priorities into clear content strategies and messaging frameworks that ladder into cohesive, cross-channel creative.
• Partner with creative and marketing leadership to develop strategic, insight-driven campaign concepts and brand messaging.
• Shape messaging architectures and customer narratives that strengthen brand positioning and audience engagement.
• Collaborate cross-functionally to align creative work with broader business goals, customer experience, and growth initiatives.
• Bring a proactive, entrepreneurial mindset to creative problem-solving within a fast-paced startup environment.
• Present and articulate creative rationale, messaging strategy, and conceptual thinking clearly to stakeholders and leadership.
• Stay informed on cultural trends, audience behavior, travel industry insights, and emerging content opportunities to continuously elevate creative output.
• Own and write copy across all key channels, including email, paid media, social, landing pages, tour pages, blog, print, CRM, and integrated campaigns.
• Lead copy development from concept through execution while maintaining consistency in voice, tone, quality, and storytelling.
• Ensure all outward-facing copy is on-brand, high quality, strategically aligned, and conversion-aware through strong editorial oversight and creative judgment.
• Work with the ACD and marketing team to develop clear, strategic creative briefs that enable effective, insight-driven creative execution.
• Create compelling customer-focused messaging tailored to different audiences, channels, and stages of the customer journey.
• Develop campaign headlines, taglines, long-form storytelling, and supporting content that drive engagement and business impact.
• Partner with marketing to ensure content is optimized for digital performance, SEO, and AI-powered discovery/search.
• Build and refine AI-assisted copy workflows to help scale content production without compromising craft, creativity, or brand integrity.
• Collaborate closely with designers and cross-functional partners to develop cohesive, high-quality creative assets and campaigns.
• Edit and proofread content to ensure clarity, accuracy, consistency, and alignment with brand standards.
• Manage multiple projects and priorities simultaneously in a fast-paced, evolving environment.
• Incorporate stakeholder feedback, performance insights, and audience learnings to continuously improve messaging effectiveness and content quality.

Requirements

All candidates must submit a portfolio to be considered.

Qualifications

• 7–10+ years of copywriting experience, including 5+ years of agency experience
• Strong portfolio demonstrating both strategic thinking and high-level craft across multiple channels
• Experience helping build or evolve a brand voice — comfortable working in early-stage or brand transformation environments
• Proven ability to operate across levels of the creative process: strategy, concepting, writing, and refinement
• Strong understanding of digital performance marketing and conversion-driven copywriting
• Thrives in a fast-moving, lean, high-ownership environment with shifting priorities
• Genuine interest in travel, storytelling, and the EF Adventures mission

Skills

• Strategic thinking
• Beautiful writing
• Brand voice evolution
• Integrated storytelling
• Content strategy development
• Customer narrative creation
• Copywriting for various channels
• Editorial oversight
• AI-assisted copy workflows
• Collaboration with cross-functional teams
• Stakeholder communication
• Performance insights integration
• Audience learning incorporation

Benefits

Compensation range for this role is $85,000-$100,000 based on experience.

Pay

$85,000 - $100,000 per year

Schedule

Full-time