Senior Copywriter, Member Activation

About the Role

Lantern helps employers reduce medical spend by getting members to the right specialty care center of excellence for plannable surgery, cancer support, and specialty infusions. The Member Activation team owns the outreach and engagement engine that turns eligible members into first calls and cases, the leading indicator for procedure volume and revenue. This role is a direct bet on one of our biggest 2027 priorities: scaling campaign execution with agents, not headcount.

Responsibilities

• Write short-form, conversion-focused copy across direct mailers, email, text, display ads, outbound calling scripts, and digital surfaces (landing pages, app, portal).
• Design and run structured tests (A/B and multivariate) on messaging, offers, and creative, with a clear hypothesis and a defined metric for every test.
• Build and maintain agentic workflows comprised of insights-driven value proposition messaging that let a small team produce and personalize campaign copy at scale, with a human checkpoint built into the process rather than bolted on after.
• Partner with Product, Analytics & Member Experience to turn proven copy patterns into repeatable, configurable templates.
• Use performance data and member feedback loops to continuously retire what's not working and scale what is.
• Monitor campaign performance dashboards and channel-level conversion metrics to decide what gets tested next.
• Maintain a shared style, voice, and compliance checklist so AI-generated variants stay on-brand and audit-ready.

Requirements

• A portfolio of short-form, consumer-facing campaign copy (email, text, direct mail, landing pages, or paid ads) with stated results, not just creative samples.
• Direct experience designing and reading A/B or multivariate tests, including ones that lost, and the ability to explain what you did with the result.
• Hands-on experience using AI tools to build a repeatable production or QA workflow, not just to draft copy faster.
• Comfort working from data and being wrong in public — you'd rather ship a testable hypothesis than defend a favorite line.

Qualifications

• This is a short-form specialist role, not a long-form writer. This is not a blogger, an articles writer, or someone whose background is internal communications or PR.
• You have written email, SMS, direct mail, and digital ad copy that had to convert, who can point to the metric it moved, and who wants to spend their time testing, measuring, and rebuilding rather than writing one perfect piece and moving on.
• Experience writing for healthcare, insurance, benefits, or another regulated consumer category (nice to have).
• Familiarity with Salesforce Marketing Cloud or comparable ESPs/CDPs (nice to have).
• Experience writing for contact-center scripts (nice to have).

Strong Candidates Will

• Have written short-form, conversion-focused copy (email, SMS, direct mail, digital ads) that had to convert — not long-form articles, blog posts, or internal communications.
• Come from a direct-response or growth marketing background, not corporate communications or PR.
• Want to spend their time testing, measuring, and rebuilding rather than writing one perfect piece and moving on.
• Rather ship a testable hypothesis than defend a favorite line — comfortable being wrong in public and letting the data pick the winner.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave

Pay

Base salary range: $95k–$130k plus variable compensation, depending on relevant experience, location, and qualifications.

Schedule

Hybrid schedule (3x in office per week) in Dallas, TX or New York, NY.

About You

• You use logic in your decision making and understand that progress is critical to making change.
• You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.
• Inclusion is a core tenet of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You have the grit, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.
• You care deeply for your customers and are driven to keep humanity in all decisions. Your customers aren't just the individuals using your product. They are the driving factor in your motivation to make a change.
• Integrity guides you in life. Focusing on the truth vs. giving people the answers they want to hear.
• You thrive in a team environment. Collaboration is key in innovation and creating change.