Senior Copywriter (Contract, Remote)

Key Responsibilities

• Develop concepts and collaborate with art directors to produce creative campaign and project ideas for various clients
• Create ideas and write copy for digital and print marketing materials, including websites, presentations, brochures, promotional videos, conference and event themes/booths, and brand/product positioning and messaging decks
• Understand and apply brand goals, positioning, and market conditions to the work
• Craft message matrices to bring brand positioning to life in a customer-facing copy that highlights the brand’s story and its and key benefits
• Develop a sound knowledge of clients’ products, competitors, and target audiences
• Present work to internal teams and to clients
• Work collaboratively with creative leads, account team and project management to deliver work at a high level
• Be responsible for monitoring and follow-through of work on all assigned projects within established timelines

Qualifications And Skills

• 5-7 years of related work experience in pharma advertising
• The ability to write skillfully across multiple channels, including print (Sales Brochures, Print Ads, Infographics), online video, and digital (websites, online banners, social media, etc.)
• Strong conceptual skills, as demonstrated by your portfolio of work
• The ability to dive into complex science and technologies and glean key ideas and information to convey to target audiences that meet the objective
• An understanding of and expertise in pharma copy requirements: claims, references, research, and copy that meets the requirements of the FDA and client med/reg/legal review
• An understanding of agency and creative collaboration processes
• The ability to present and sell an idea to internal teams and clients
• Proficiency in Microsoft Office suite, Adobe Acrobat, and Google Suite tools