Senior Copywriter

About the role

The Senior Copywriter will bring seasoned writing and content strategy expertise to a team that supports marketing efforts across WebstaurantStore, The Restaurant Store, Clark National Accounts, and other core services. This role goes beyond writing individual pieces of copy — you'll help shape content strategy, bring creative ideas to the table, and partner closely with design teams on integrated campaigns. We're looking for a confident self-editor with agency or in-house advertising experience who can operate independently in a high-volume, fast-paced environment.

Responsibilities

• Write customer-facing copy for a range of digital & print marketing tactics, including emails, landing pages, paid social, direct mail, flyers, signage, apps, and ads
• Develop strategic internal deliverables like brand guides, messaging platforms, and training modules
• Own and write for large, cross-channel campaigns as well as routine monthly deliverables for various company divisions
• Collaborate with Product Design, Graphic Design, Video, Paid Media, Marketing Automation, and other teams to ideate and execute integrated campaigns at a fast pace
• Identify missing reference material and proactively speak up or ask questions to eliminate gaps
• Shape content and messaging strategy, contributing high-level campaign ideas rather than working from a brief alone
• Advocate for your creative perspective, evaluating feedback against project goals and making recommendations
• Participate in subject line and other on-page testing, reviewing results and adjusting content approaches as appropriate
• Self-edit and proofread work for accuracy, brand voice, and grammar before it moves to review
• Work with stakeholders across multiple departments, translating feedback and business goals into clear, on-brand copy
• Maintain consistent voice and tone within campaigns with the ability to adapt across divisions
• Offer suggestions for how to improve processes, tools, and workflows

Physical Requirements

• Work is performed while sitting/standing and interfacing with a personal computer.
• Requires the ability to communicate effectively using speech, vision, and hearing.
• Requires the regular use of hands for simple grasping and fine manipulations.
• Requires occasional bending, squatting, crawling, climbing, and reaching.
• Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs.

Remote Work Qualifications

• Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
• Access to a home router and modem.
• A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
• A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
• The desire and ability to work and communicate with other team members via chat, webcam, etc.
• Legal residents of one of the following states: AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, or WY.

Qualifications

• 5+ years of professional experience in a writing role focused on advertising, marketing, or direct response copy
• Agency experience preferred
• Demonstrated experience developing campaigns from content strategy and creative ideation through execution
• Track record of owning projects, including managing workflows, prioritizing work, and addressing feedback
• Comfortable working directly with design teams, as well as stakeholders at all levels of the organization
• Experience using project management systems like Asana and working with AI tools to augment the writing process
• A portfolio of writing samples is required and will be reviewed before an interview is scheduled

Education

This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.

Desired Traits & Skills

• Adapt quickly to shifting priorities and competing deadlines across a wide variety of formats
• Take ownership of projects and see them through with minimal direction
• Show strong problem-solving and strategic thinking skills
• Advocate for customer-focused copy solutions
• Draw conclusions from data and use it to inform their recommendations
• Readily adopt new tools into their work to drive better results

Benefits

• Medical
• Vision
• Dental
• PTO
• Paid Maternity Leave
• Paid Parental Leave
• Life Insurance
• Disability
• Dependent Care FSA
• 401(k) matching
• Employee Assistance Program
• Wellness Incentives
• Company Discounts
• AT&T & Verizon Discount
• Bonus Opportunities
• Accident Insurance
• Critical Illness Insurance
• Adoption Assistance Available at HQ Locations Only
• On-Site Fitness Centers
• Dog-friendly Offices