Senior Copywriter

Job Duties

• Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences, including HCPs, patients/caregivers, and internal client audiences (e.g., sales representatives)
• Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media, banner advertisements, videos, websites, core visual aids)
• Collaborate with Creative personnel leads to help establish the creative vision and refine graphics and layouts for all pieces
• Engage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas appropriate to client marketing strategies
• Demonstrate a firm understanding of the therapeutic areas, target audiences, and strategy for various products, with the flexibility/adaptability necessary to function on various therapeutic teams
• Ensure high quality and degree of accuracy with thorough referencing and annotation of all materials
• Incorporate internal and client feedback, comments, and changes to manuscripts and layouts while maintaining the integrity and purpose of the material
• Contribute to maintenance of up-to-date style guides and core claims documents
• Present work and provide rationale in internal and client content and creative reviews or meetings
• Work with internal teams (e.g., Project Management) to develop and adhere to logical and attainable timelines for project completion
• Follow internal and client processes and procedures with regard to workflow, development of deliverables, and adherence to industry best practices
• Maintain a proactive approach on initiatives for existing and prospective clients
• Attend client and partner meetings, including promotional review committee meetings as needed, to support development or delivery of content and creative

Internal and External Relationships

• Collaborate with internal and external personnel to produce quality work within established timelines
• Work as part of a team to ensure that it is meeting company goals and objectives and adhering to corporate values
• Communicate effectively both verbally and in writing with colleagues, clients, and others
• Exhibit professional manner in dealing with others; work to maintain constructive working relationships

Qualifications

• Bachelor’s degree
• 3-5 years of pharmaceutical agency copywriting experience
• Experience writing for both HCP and consumer audiences
• Solid understanding of marketing and advertising principles