Senior Copywriter

We are a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm, we value diversity in backgrounds and experiences, believing our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm globally, with a scalable brand, culture, and services. Our mission is to power the relentless pursuit of growth through a team of growth-obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are hyper-focused on helping brands drive revenue growth and brand recognition, delivering irrefutable value for our clients. At the heart of our firm is nova, our proprietary technology that analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenges traditional planning and measurement through meticulous testing and data science across every milestone of the customer journey. We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

About the Role

We are seeking a creative and strategic Copywriter to join the Creative Team at Power Digital. In this role, you will craft compelling, results-driven messaging for paid media and paid social media advertising, ensuring brand voices resonate with target audiences and drive ROI. Your work will be seen by millions, shaping the success of global brands through attention-grabbing, conversion-focused copy. You thrive in a fast-paced environment, adapting to diverse industries and collaborating with cross-functional teams to push creative innovation. A passion for digital advertising, a sharp eye for storytelling, and experience with promotional video are a plus. This is a performance creative role, not a content role. The copy you write will be measured (e.g., hook hold rate, CTR, conversion), and you'll be expected to know what those numbers mean and use them. You'll work from hypothesis-driven briefs, contribute to campaign concepts, and iterate based on data.

Responsibilities

• Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram. You'll know this already: what you write for each platform is different, and that difference is visible in the work.
• Produce multiple copy directions per brief. Not variations of the same idea—genuinely different angles, emotional registers, and hypotheses. Creative diversity is how we learn what works.
• Work from a brief that has a testable hypothesis behind it. Your copy is a variable being tested, not a finished deliverable.
• Read your performance data and respond to it. When a hook isn't holding attention, you need to know why and write something different—not wait to be told.
• Contribute to campaign platform development alongside creative strategists and creative directors. The best writers here shape the brief, not just execute it.
• Revise fast and without ego. The client, the data, and the brief all tell you things you need to hear.

Requirements

• 3+ years writing performance creative in a paid media/paid social environment. Direct response is your native language. You know what makes someone click versus what makes someone keep scrolling.
• 3+ years of agency experience. Multiple clients, multiple categories, fast pace. You've done this before and you know what it requires.
• Deep platform fluency. You understand how TikTok's algorithm rewards certain content structures, why the first three seconds of a Meta video determine everything, and what makes a pre-roll hold past the skip. That understanding is in the copy, not in a document you read once.
• Familiarity with hypothesis-driven creative briefs. You've been in environments where every copy direction is a test, not a final answer.
• Voice range. You can write luxury skincare, supplements, and B2B SaaS in the same week and none of them sound alike.
• Real AI tool fluency. Not experimenting, actually using these tools to produce better work faster.
• A bachelor's degree or equivalent experience that demonstrates the above.

Qualifications

• Script writing for direct response video—specifically the structure of a hook-to-offer video ad.
• DTC, CPG, beauty, fashion, health, or consumer services brand experience.
• You've sat alongside media teams and understand how creative performance data gets read and applied to the next brief.

KPIs

• Produce 3–5 genuinely distinct copy directions per brief, or 8–12 new testable directions per account per month, depending on account volume.
• Deliver first-pass copy within 2–3 business days of receiving a complete brief; complete priority revisions within 24–48 hours.
• Achieve first-pass quality where 70–80% of deliverables require no more than one round of minor revisions.

Most Important Things

• Hook quality: first seconds that genuinely stop a scroll.
• Creative diversity: meaningfully different angles, not the same idea reskinned.
• Platform accuracy: copy built for the format and channel it runs on, not adapted from somewhere else.
• Brief fidelity: copy that reflects the hypothesis and the strategic goal, not generic ad language.
• Speed and agility: fast turnarounds, clean revisions, no dropped balls.
• Performance-minded creative: ideas built to earn attention and outperform the account’s current creative baseline.

Benefits

• Base salary + commission opportunities.
• Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution toward employee monthly premium.
• 401(k) plan with 4% employer contribution matching.
• Unlimited Time Off available on day one.
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) toward philanthropic endeavors.
• Fully flexible work environment: full-remote, in-office, or hybrid.
• A one-time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck.
• Employee Assistance Program (EAP).
• 12 observed United States national holidays + 2 mental health recharge days per year.
• Unlimited opportunities for growth and leadership within a rapidly growing firm.
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).
• Quarterly awards including prize money and recognition for outstanding performance.
• Opportunities to be involved in company DEI initiatives.