Senior Copywriter

About the role

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC ... VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Location: Detroit, Michigan, United States.

Responsibilities

• Brainstorm & Build: Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
• Translate Briefs: Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.
• Master the Premium Voice: Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy.
• Craft Web Journeys: Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.
• Actionable Writing: Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
• Organic Reach: Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.
• Thumb-Stopping Ads: Write snappy, impactful copy for paid social, display banners, and search engine ads.