Senior Copywriter

About the role

Wunderman Thompson, Kansas City, Missouri, United States – Full Time. Posted Today; deadline Feb 16, 2027. VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC … VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML. Industry: Business/Strategy. Founded 2007.

Responsibilities

• Concept ideas grounded in human insight, cultural relevance and platform behavior
• Craft compelling copy across all formats: captions, on-screen-text, content series, campaigns, creator briefs and more
• Adapt to a range of brand voices and tones while maintaining clarity, personality and consistency
• Partner with an Art Director to bring concepts to life across platforms like TikTok, Instagram, YouTube Shorts, Pinterest and more
• Collaborate with creative leads, strategists, producers and social managers to translate insights into compelling creative, as well as creators to make work that moves fast and hits the moment
• Participate in brainstorms, writers’ rooms and quick-turn ideation
• Present work internally and externally with clarity, confidence and a strong creative POV
• Stay plugged into trends, formats, memes, platform language and culture

Skills

• Witty, culturally fluent Senior Copywriter to lead campaigns that connect brands to culture—and people to brands
• Turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing
• Conceptual thinker and sharp writer who can flex across tone, format and medium, whether it’s for an Instagram caption, influencer script or campaign writeup
• Deep understanding of what makes people stop scrolling and start engaging
• Shape brand personas, build worlds through resonant content and make brands feel relevant in-feed
• Versed in shooting, editing and creating content yourself (bonus)
• Strong conceptual instincts with a portfolio that shows social work, campaign thinking and tonal range
• Experience creating conceptual campaigns and social-first activations for brands
• Deep understanding of social platforms and how to write for each including TikTok, Instagram, YouTube Shorts, Pinterest, etc.
• Experience shaping brand voice and tone across formats and content types
• Ability to turn insights into stories, scripts and formats that resonate
• Familiarity with influencer/content creator workstreams and how to brief or collaborate with them
• Proven ability to work solo and collaboratively across disciplines
• Fluent in cultural trends, internet aesthetics and emerging formats
• Strong communication skills and collaborative energy
• Exceptionally organized, detail-oriented and able to juggle multiple projects and deadlines in a fast-paced environment
• Passionate about making great creative work and consistently pushing it further
• Obsessed with culture, internet trends and the ever-evolving social media landscape
• Bonus: comfortable with lo-fi content creation, editing apps, or have a social presence and regularly post original content

Pay

USD 60,000 - 140,000