Senior Copywriter

The Opportunity

This role exists to define how Flock sounds, shows up, and wins attention at scale. We are building a brand that operates at the intersection of cultural relevance and performance marketing, requiring an exceptional contributor who can craft sharp, original ideas while driving measurable results across paid channels.

What You’ll Do

• Create World-Class Copy: Write sharp, distinctive, and memorable copy across paid social (Meta, YouTube, TikTok), video scripts, campaign concepts, and landing pages while bringing a strong point of view to the work.
• Own Performance Creative: Translate insights into high-performing ad copy that converts. You will rapidly test, iterate, and optimize messaging based on platform-native behavior and partner with Growth and Demand Gen to continuously improve results.
• Leverage AI as a Force Multiplier: Act as a power user of AI tools (e.g., GPT-based systems, creative automation) to expand output volume without sacrificing the quality, craft, or soul of the work.
• Operate at Startup Speed: Produce high volumes of high-quality work under tight timelines. You will prioritize ruthlessly, execute without friction, and collaborate closely with cross-functional partners and marketing teams.

The Skillset

• A True Craftsperson: You have 10+ years of experience in top-tier advertising agencies, studios, or high-growth brands and care deeply about the intersection of writing, ideas, and execution.
• A Versatile Portfolio: You demonstrate a proven track record in both conceptual campaigns and performance marketing work, showcasing a distinct voice and range.
• Performance Expert: You possess a deep understanding of paid social and performance creative, comfortable operating in both "big idea" spaces and high-volume production environments.
• Intelligent & Adaptive: You are a power user of AI tools who quickly grasps unfamiliar concepts and can translate complex product features into simple, persuasive narratives.
• Driven & Accountable: You are fast, decisive, and take initiative without being asked, setting and beating ambitious goals for your creative output.
• High-Performance Partner: You have low ego but high standards; you are solution-oriented when things get difficult and are obsessed with making the work better.
• Mission Aligned: You genuinely connect to Flock’s purpose of keeping communities safe and are energized by the high stakes of our work.