Senior Copywriter
Cole Haan · New York, NY · 4 wk ago
MarketingFull-time
About the Role
We're looking for a Senior Copywriter to help shape how the Cole Haan brand comes to life. This role is ideal for a versatile writer and creative thinker with exceptional craft, strong conceptual skills, and a passion for building brands. From seasonal campaigns and product storytelling to digital experiences and emerging platforms, you'll help create work that is elevated, engaging, and distinctly Cole Haan.
Responsibilities
- Develop compelling copy across a wide range of channels, including campaigns, digital, email, social, retail, paid media, and product storytelling.
- Partner closely with designers, creative and marketing teams, merchandising, and cross-functional partners to bring integrated ideas to life.
- Translate seasonal narratives and brand strategies into clear, engaging customer-facing content.
- Contribute to creative concepting and campaign development.
- Write headlines, body copy, scripts, and editorial content that balance creativity with business objectives.
- Help maintain and evolve the Cole Haan voice across channels and customer touchpoints.
- Present work clearly and confidently and incorporate feedback with agility.
- Manage multiple projects and priorities in a fast-paced environment.
- Leverage emerging tools and technologies, including AI, to enhance ideation and creative development.
Requirements
- 5–8 years of copywriting experience in consumer goods, retail, fashion, lifestyle, advertising, or an in-house creative environment.
- A portfolio demonstrating strong conceptual thinking and exceptional writing across multiple channels.
- Experience developing integrated campaigns and translating ideas across digital and physical experiences.
- Ability to move fluidly between brand storytelling and product-focused communication.
- Strong understanding of voice, tone, and messaging systems.
- Excellent communication and presentation skills.
- Highly collaborative, curious, and detail-oriented.
- Experience in fashion, footwear, or premium consumer brands is a plus.
What We're Looking For
- A writer with equal parts imagination and discipline.
- Someone who cares deeply about craft and sweats the details.
- A collaborative partner who thrives in a team environment.
- A curious thinker with an interest in style, culture, design, and the way people live today.
- Someone who enjoys moving fluidly between big ideas and everyday execution and believes great writing matters at every customer touchpoint.
This is a hybrid position.
Pay
Base Salary/Hourly Range: From $115,000 to $135,000 annually
Bonus Eligibility: Yes, eligible for annual target bonus based on company and individual performance
Rate of pay dependent upon candidates’ relevant skills and experience.
Benefits
- Health Insurance
- Dental Insurance
- Vision Care
- Health Savings Accounts
- 401(k) Retirement Plan
- Vacation Time
- Sick Time
- Paid Parental Leave
- Holidays
- Cole Haan Discounts