Senior Copywriter

About the role

Location: Los Angeles, California. Job Type: Contract. Compensation Range: $45 - 56 per hour. Our client, a leading retail organization, is seeking a Senior Copywriter & Brand Editor to join its in-house creative team. The team develops distinctive, customer-focused creative across digital experiences, marketing campaigns, and brand touchpoints, combining thoughtful strategy with compelling storytelling to build brand relevance and drive business results. This role combines strong conceptual copywriting with editorial leadership, with a focus on ecommerce website content and customer relationship management (CRM) campaigns. You'll develop messaging for high-visibility digital experiences and major seasonal promotions while helping guide copy teams, elevate creative quality, and maintain a consistent brand voice. The ideal candidate brings exceptional writing and editing skills, experience supporting large-scale retail campaigns, and the ability to balance hands-on execution with team leadership in a fast-paced environment.

Responsibilities

• Editorial Leadership: Review, edit, and elevate team copy to ensure consistency with brand voice, messaging strategy, and quality standards. Guide copy teams, delegate editing assignments, and support creative decision-making during peak promotional periods.
• Website & Digital Copywriting: Concept and write compelling copy for homepages, category banners, promotional landing pages, and major ecommerce initiatives, translating campaign strategy into engaging, customer-focused messaging.
• CRM Campaign Development: Develop copy for cross-category promotions and targeted lifecycle campaigns, partnering with stakeholders from concept through execution to support customer engagement and promotional goals.
• Brand Voice & Creative Strategy: Translate complex briefs into clear, compelling copy across a broad range of retail categories. Apply brand principles and editorial guidelines while contributing to creative strategy discussions.
• Cross-Functional Collaboration: Partner with design, UX, strategy, site merchandising, legal, and creative leadership to develop concepts, present recommendations, and align on creative direction.
• Quality Assurance: Ensure all copy is accurate, on-brief, and ready for