Senior Copywriter​

We need to output HTML fragment with sections: About the role? The posting includes Position Overview, Essential Functions, Required Qualifications, Working Conditions, Pay Range, Benefits, etc. We must not repeat job title as heading. Use

for section headings. Use

• for any list of duties/requirements/benefits, and

  for prose. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove Visa Sponsorship line? It's not boilerplate but maybe considered metadata; we can fold minor metadata into a short

  or drop it. The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it." Visa Sponsorship is metadata; we could include in a short

  maybe under a generic "Details" but we shouldn't create a heading unless real content. Probably we can include it in a

  after location. We need sections only when posting has real specific content. So we can have sections: About the role (maybe from Position Overview), Responsibilities (Essential Functions), Requirements (Required Qualifications), Benefits, Pay, Schedule (Working Conditions). Also maybe "Location" as a short paragraph. We must not create sections with filler like "commensurate with experience". We have actual pay range and benefits details. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting, but we can condense into prose or lists as appropriate, but must not lose info. Let's extract substantive content: - Location: Chicago IL - Workplace Category: Hybrid - Pay Range: $87,800-115,000 annually - Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future. - Position Overview: Brunswick is looking for a Creative Lead (Copy) to join our Creative Services team serving Mercury Marine. You’ll help define the voice of a legendary brand, create conceptual creative concepts, provide mentorship to more junior writers, and get hands-on to execute copy that brings our brand to life. You’ll also collaborate across design, web, video and production while working with the brand and project management team to deliver impactful work that benefits the business. - Essential Functions (list): * Experience and ability in forming/establishing a unique, ownable voice for brands of varying stages of maturity * Contribute creatively and strategically to the evolution of the Mercury Brand and business * Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our brands’ objectives * Working closely with creative and brand team members, lead the development of campaign concepts that stand out to consumers and achieve the objectives laid out in the brief * Translates business objectives into conceptual ideas that connect with customers and drive back to KPIs * Develop copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more) * Knowledge of omnichannel, B2C, B2B, retail and digital marketing campaigns * Create/contribute to pitch decks, then be prepared to present work to the creative and internal stakeholders * Excel at writing captivating headlines built off insights and data points through various mediums and products * Deep understanding of scriptwriting, storyboard, VO and casting processes * Work with more junior team members to ensure work is up to standards while guiding them in their growth * Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides * Become an expert at reaching all types of consumers in the marine industry - Diversity statement: "Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way." - Required Qualifications: * 8+ years of experience in an advertising/marketing agency or in-house marketing department * Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio * Experience in collaboratively developing creative campaign concepts * Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments * Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices * Strong time management to meet tight deadlines while working on simultaneous projects * Experience editing and proofreading according to multiple style guides with acute attention to detail * Basic understanding of SEO keyword usage * Portfolio that demonstrates creative marketing copy across channels for multiple client - Working Conditions: Hybrid, 3x per week in office - Pay: The anticipated pay range for this position is $87,800-115,000, annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus. At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context. - Benefits: This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here. - Why Brunswick: Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards! Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. - EEO statement etc: we need to remove boilerplate EEO/equal-opportunity/scams etc. So we should drop those paragraphs. - Also remove lines about accommodation request, privacy policies, staffing agencies, etc. - Also remove duplicated lines: maybe the pay range appears twice; we should keep only once. - Also remove "If you require accommodation..." etc. - Also remove "Brunswick and Workday Privacy Policies" etc. - Also remove "#Brunswick Corporation For more information about EEO laws, - click here" etc. - Also remove "Brunswick Corporation participates in E-Verify..." etc. Now we need to produce HTML fragment with headings

  for sections: About the role (Position Overview), Responsibilities (Essential Functions), Requirements (Required Qualifications), Benefits, Pay, Schedule (Working Conditions). Also maybe a short paragraph for Location and Hybrid info? Could be part of Schedule or a separate "Details" but we shouldn't create a heading unless real content. Could embed location and hybrid in a

  under a generic "Details" but we need a heading? The instruction: "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we could have a section "Details" with location and hybrid? But that might be considered filler? Better to include location and hybrid as a

  before sections, not under a heading. The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have those headings. For location we could just put a

  before any heading. Thus output:

  Location: Chicago IL. Workplace Category: Hybrid. Visa Sponsorship: Applicants must be currently authorized to work in the United States; this position is not eligible for employment visa sponsorship now or in the future.

  Then

  About the role

  with

  containing the Position Overview paragraph. Then

  Responsibilities

  with
  • each essential function. Then

    Requirements

    with
    • each required qualification. Then

      Benefits

      with
      • each benefit item. Then

        Pay

        with

        containing pay range and bonus info. Then

        Schedule

        with

        containing Hybrid, 3x per week in office. We must not repeat job title as heading. Good. We must not include filler like "commensurate with experience". Not present. We must preserve all substantive information: Did we miss any? Let's check. From Position Overview: we captured. Essential Functions: we captured all bullet points. Required Qualifications: captured all. Benefits: we captured list: medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. We could phrase as list items. Pay: we captured range, actual base pay varies, discretionary bonus, not typical to hire at top end, compensation decisions dependent. Schedule: Hybrid, 3x per week in office. Location and Visa: we included in a short p. We also had "Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way." This is a statement under Required Qualifications area. Should we include it? It's substantive. Could be placed under Requirements as a

        before list or as a list item. It's not a qualification per se but a statement. We'll include as a

        under Requirements before the list. Also "At Brunswick, we have passion for our work and a distinct ability to deliver." This is under Essential Functions? Actually appears after Position Overview before Essential Functions. It's a statement about company culture. Could be included under About the role as a

        after overview. Let's capture: "At Brunswick, we have passion for our work and a distinct ability to deliver." We'll add that as a

        under About the role. Also "Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way." We'll add under Requirements. Also "Why Brunswick: ..." we need to decide if we keep. It's substantive but maybe considered boilerplate? It's about company values, growth opportunities, awards. It's not standard EEO; it's more marketing. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. This "Why Brunswick" is not those; it's substantive about company. Should we keep? Likely yes, as it's part of posting. But we need to decide where to put. Could be a section "About Brunswick" but not in the list of headings. The instruction only gave examples of headings but didn't forbid others. It said use

        for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It didn't say we cannot use other headings, but we should follow the pattern. However, we could incorporate that content into About the role or a separate

        after About the role. Since it's about the company, we could add a

        under About the role after the overview and passion statement. Thus About the role will contain: Position Overview paragraph, passion statement, Why Brunswick paragraph. Now check for any other substantive content: "If your experience is close to what you see listed here, please still consider applying." That's part of Why Brunswick paragraph?