Senior Copywriter​

We need to output HTML fragment with sections only if real specific content. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. No Job ID etc. Remove boilerplate, navigation, legal, EEO, scam warning, duplicated lines, application instructions. Keep substantive info. We need to parse the posting. Key sections: - About the role: maybe the introductory paragraph: "Are you ready for what’s next? Come explore opportunities within Brunswick..." but that's generic marketing. Might be considered boilerplate? However it's about the company. The instruction: include a section only when posting has real, specific content for it. The "About the role" could be the Position Overview paragraph: "Position Overview: Brunswick is looking for a Creative Lead (Copy) to join our Creative Services team serving Mercury Marine. You’ll help define the voice of a legendary brand, create conceptual creative concepts, provide mentorship to more junior writers, and get hands-on to execute copy that brings our brand to life. You’ll also collaborate across design, web, video and production while working with the brand and project management team to deliver impactful work that benefits the business." That seems specific. So we can put that under About the role. - Responsibilities: list of essential functions. Those are bullet points under "Essential Functions:" and also some other bullet-like sentences. We'll extract each duty as

. - Requirements: maybe "Required Qualifications:" list. - Qualifications: maybe "Preferred Qualifications"? Not present. Could combine with Requirements? The instruction says we can have sections like Requirements, Qualifications, Skills. We need to decide what content goes where. Usually Requirements = required qualifications. Qualifications = preferred or additional qualifications. Skills = specific skillsets. We have Required Qualifications list: bullet points. We also have "Certain skillsets/experiences are necessary; however, others can be developed along the way." Not specific. We have "Experience and ability in forming/establishing a unique, ownable voice for brands of varying stages of maturity" etc. That's under Essential Functions (responsibilities). So responsibilities covered. We have "Knowledge of omnichannel, B2C, B2B, retail and digital marketing campaigns" etc. That's also under Essential Functions. We have "Create/contribute to pitch decks, then be prepared to present work to the creative and internal stakeholders" etc. We have "Excel at writing captivating headlines built off insights and data points through various mediums and products" We have "Deep understanding of scriptwriting, storyboard, VO and casting processes" We have "Work with more junior team members to ensure work is up to standards while guiding them in their growth" We have "Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides" We have "Become an expert at reaching all types of consumers in the marine industry" We have "Diversity of thought and experiences is fundamental when imagining the unimaginable." That's more fluff. We have "Certain skillsets/experiences are necessary; however, others can be developed along the way." Not specific. We have "Required Qualifications:" list: - 8+ years of experience in an advertising/marketing agency or in-house marketing department - Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio - Experience in collaboratively developing creative campaign concepts - Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments - Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices - Strong time management to meet tight deadlines while working on simultaneous projects - Experience editing and proofreading according to multiple style guides with acute attention to detail - Basic understanding of SEO keyword usage - Portfolio that demonstrates creative marketing copy across channels for multiple client We could treat these as Requirements. Skills: maybe we can extract skill-based items like "Ability to produce copy across marketing channels", "Strong time management", "Experience editing and proofreading", "Basic understanding of SEO keyword usage", "Deep understanding of scriptwriting, storyboard, VO and casting processes", "Excel at writing captivating headlines". But many overlap with responsibilities. Might be better to have only Requirements and Responsibilities sections, and maybe Benefits, Pay, Schedule. Benefits: The posting mentions: "In addition to base pay, this position is eligible for an annual discretionary bonus." Then: "This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more." Also "Details about our benefits can be found here." So we have specific benefits: medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts. Also annual discretionary bonus. Thus we can create Benefits section with those items. Pay: The posting includes "Pay Range: $87,800-115,000" and later "The anticipated pay range for this position is $87,800-115,000, annually." Also mentions bonus. So we can have Pay section with that range and note about bonus. Schedule: "Working Conditions: Hybrid, 3x per week in office". Also location: Chicago IL. So schedule: Hybrid, 3 days per week in office. We should not include location as heading; maybe include in a short paragraph under About the role or separate? The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. Location is minor metadata; we can include in a short p under About the role or maybe not needed. But we can include location in About the role paragraph. We must not repeat job title as heading. So we will not have heading for Creative Lead (Copy). We'll just have sections. We must output only HTML fragment, no /, no markdown fences. Thus produce something like:

About the role

Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Location: Chicago IL. Position Overview: Brunswick is looking for a Creative Lead (Copy) to join our Creative Services team serving Mercury Marine. You’ll help define the voice of a legendary brand, create conceptual creative concepts, provide mentorship to more junior writers, and get hands-on to execute copy that brings our brand to life. You’ll also collaborate across design, web, video and production while working with the brand and project management team to deliver impactful work that benefits the business.

But we might want to trim the generic marketing fluff? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep the marketing sentences as they are substantive? They are generic but part of posting. It's okay. But we might want to avoid duplication: The "Are you ready..." appears at start and also later "Why Brunswick". Might be considered duplicated lines? The instruction: remove duplicated lines. The "Are you ready..." appears only once at start. The "Why Brunswick" section later includes similar marketing but we can drop that as boilerplate? It's more about company values; might be considered boilerplate. We'll drop the "Why Brunswick" section and any EEO etc. We need to keep the essential functions list. Let's extract essential functions bullet points: - Experience and ability in forming/establishing a unique, ownable voice for brands of varying stages of maturity - Contribute creatively and strategically to the evolution of the Mercury Brand and business - Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our brands’ objectives - Working closely with creative and brand team members, lead the development of campaign concepts that stand out to consumers and achieve the objectives laid out in the brief - Translates business objectives into conceptual ideas that connect with customers and drive back to KPIs - Develop copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more) - Knowledge of omnichannel, B2C, B2B, retail and digital marketing campaigns - Create/contribute to pitch decks, then be prepared to present work to the creative and internal stakeholders - Excel at writing captivating headlines built off insights and data points through various mediums and products - Deep understanding of scriptwriting, storyboard, VO and casting processes - Work with more junior team members to ensure work is up to standards while guiding them in their growth - Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides - Become an expert at reaching all types of consumers in the marine industry We'll put those under Responsibilities as

• . Now Required Qualifications list as Requirements. We'll output:

  Requirements

  • 8+ years of experience in an advertising/marketing agency or in-house marketing department
  • Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio
  • Experience in collaboratively developing creative campaign concepts
  • Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments
  • Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices
  • Strong time management to meet tight deadlines while working on simultaneous projects
  • Experience editing and proofreading according to multiple style guides with acute attention to detail
  • Basic understanding of SEO keyword usage
  • Portfolio that demonstrates creative marketing copy across channels for multiple client
  Now Benefits:

  Benefits

  • Medical, dental, vision insurance
  • Paid vacation
  • 401k (up to 4% match)
  • Health Savings Account (with company contribution)
  • Wellbeing program
  • Product purchase discounts
  • Annual discretionary bonus
  Pay:

  Pay

  The anticipated pay range for this position is $87,800‑115,000 annually. The actual base pay offered will vary depending on multiple factors including job‑related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

  Schedule:

  Schedule

  Hybrid work model: 3 days per week in the office (Chicago, IL).

  We might also include location in schedule paragraph. We need to ensure we don't include any boilerplate like "Details about our benefits can be found here." That's a link; we can drop. We should not include "Why Brunswick" etc. Check for any duplicated lines: we have not duplicated. Now ensure we only output HTML fragment. Let's craft final HTML. We'll start with About the role. We need to include the introductory marketing sentences and position overview. We'll combine them. Potential duplication: The "Are you ready..." appears at start; we can keep it. Thus:

  About the role

  Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Location: Chicago IL. Position