Senior Copywriter

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP, dedicated to luxury brands and the exclusive agency of record for the Lincoln Motor Company.

About the role

We are seeking a versatile, ideas-first Senior Copywriter to join our dynamic creative team in Detroit. This role is for an adaptive storyteller who excels beyond digital writing, capable of developing creative concepts and translating them across multiple channels—social campaigns, digital experiences, or premium physical activations. You will partner closely with art directors and designers to shape our primary client’s narrative, pitch ideas confidently, and execute them with precision.

Responsibilities

• Big Ideas & Multi-Channel Campaigns
  • Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts.
  • Translate strategy and insights into compelling, human stories spanning digital, print, and experiential channels.
  • Elevate the client’s brand narrative with a sophisticated, luxury tone in every piece of copy.
• Digital Experiences & Web Content
  • Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.
  • Create sharp calls-to-action (CTAs) and intuitive microcopy to enhance user experience.
  • Blend premium storytelling with SEO best practices to maintain discoverability and sophistication.
• Performance Copy & Social Advertising
  • Write snappy, impactful copy for paid social, display banners, and search engine ads.
  • Collaborate on messaging matrices to test creative hooks and refine copy based on performance data.
• Email Journeys & Nurturing
  • Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.

Requirements

• 5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.
• Proven ability to write with a high-end, premium aesthetic, making brands feel exclusive and aspirational.
• A strong portfolio showcasing big-picture creative thinking and work across multiple media channels (automotive experience is a plus).
• Fluency in Figma for collaboration, Confluence for documentation, and familiarity with Adobe Creative Suite.
• Collaborative spirit and drive to work seamlessly with strategists, project managers, and clients.

Location & Work Style

• This role is based in our Detroit office.
• Hybrid work schedule: 3–4 days onsite per week, with remaining days open for remote work.

Pay

$60,000—$140,000 USD