Senior Copywriter, AI & Category Narrative

What You'll Do

• Be the expert writer on AI – Write authoritatively about frontier AI, models, and LLM-powered systems for enterprise – copy that holds up with technical readers (i.e. CIOs and CAIOs) and lands with claims executives who are not.
• Carry the category narrative – Translate Assured's "frontier AI for claims" point of view into thought leadership, bylines, explainers, and long-form pieces that the market, press, and analysts come to recognize as ours.
• Write across every surface – Produce web and landing copy, product and feature narratives, social posts, newsletters, and sales-supporting content – in one consistent, credible voice.
• Ghostwrite the point of view – Partner on the CEO and founder voice – drafting POV, op-eds, posts, and talk tracks that make Justin a leading voice in insurance AI.
• Make the complex clear – Sit with the product, and PMM teams, understand the capability deeply, and turn it into language that is precise, vivid, and free of hype.
• Complement the Content Strategist – Take the strategy and calendar and make it real on the page – owning drafts end to end, from brief to publish-ready copy.
• Own the blog – Write and ship a steady stream of blog posts and articles that turn our AI point of view into search-visible, shareable content and build Assured's organic authority in the category.
• Raise the bar on quality – Set and hold a high editorial standard for accuracy, voice, and clarity across everything the team ships.
• Keep it compliant – Write inside carrier anti-bribery and compliance norms, and check claims and substantiation before anything goes out.

What You Bring

• 5–8+ years as a copywriter or content writer (senior IC to lead level), with a portfolio of published work you wrote yourself.
• Genuine subject-matter command of AI – agentic AI, frontier models, and LLMs for enterprise – demonstrated through writing that technical readers respect.
• A track record of writing for B2B, enterprise, or technical audiences and making complex capability clear and persuasive.
• Exceptional writing range: thought leadership and long-form, plus crisp web, product, and social copy in a single coherent voice.
• Comfort going deep with product and engineering to learn a hard subject, and the judgment to write about it without hype.
• An individual maker who wants to write – not manage a team or run an agency;
• Based on the U.S. West Coast.
• Insurance, fintech, or another regulated/enterprise domain a plus; if not, genuine enthusiasm to learn the claims world fast.
• Experience writing inside an early-stage or high-growth startup at a stage similar to Assured's – comfortable with ambiguity, fast iteration, and building from scratch.
• High ownership and low ego – you do the thinking and the writing, and you sweat every word.