AI Copywriter & Editor
GoTo · United States · 2 days ago
RemoteRemoteMarketing$65k–$87k/yrFull-time
Where you’ll work: Remote (US)
About the role
Join our team, where your creativity and curiosity help us reach and inspire customers everywhere. Note: This is a 6-month contract position, with the possibility to extend based on team needs and performance.
Responsibilities
- Writing and executing brand- and product-level copy across channels, including short-form ad copy (digital display, video, audio, social, emails) and occasional longer-form content (web copy, blogs, eBooks, infographics) using AI tools to produce high-quality work at scale and speed
- Prompting, generating, and rigorously editing AI-assisted drafts to meet GoTo’s rigorous creative and brand standards while distinguishing truly excellent writing from AI slop and elevating output accordingly
- Applying sharp editorial judgment to ensure every piece of copy is not only well-written, but strategically sound and creatively appropriate for its channel, audience, and campaign objective
- Concepting and developing creative marketing campaign ideas that are unique, emotionally resonant, and strategically sound. You’ll think both visually and verbally from high-level concept through execution
- Evolving and stewarding our brand voice, bringing compelling brand and product stories to life across channels while ensuring consistency with brand messaging, positioning, and tone guidelines
- Collaborating and presenting ideas across teams, confidently sharing your work, engaging in constructive feedback, and contributing strategic thinking within a complex marketing organization
Requirements
- 2-4 years of experience in a copywriting or similar creative role within a fast-paced marketing, brand, or agency environment
- Demonstrated fluency with AI writing tools (e.g., Claude, ChatGPT, Gemini, or similar), which means not just dabbling, but integrating them into day-to-day creative workflows
- A strong editorial eye: the ability to critically assess AI-generated output, identify where it falls short, and edit it confidently to a professional standard
- Proven ability to write across multiple mediums, including social, digital display, video, audio, and longer-form content
- Experience developing and presenting creative ideas to internal stakeholders and/or external partners
- A strong portfolio demonstrating strategic campaign-level thinking and results, including the ability to apply performance insights or metrics to improve creative work
- Highly self-motivated with excellent written and verbal communication skills, able to manage deadlines, collaborate cross-functionally, and consistently deliver high-quality work
Qualifications
- Fluency with AI writing tools (e.g., Claude, ChatGPT, Gemini, or similar)
- Strong editorial skills
- Ability to write across various mediums
- Experience with creative idea development and presentation
- Portfolio demonstrating strategic campaign-level thinking and results
- Excellent written and verbal communication skills
Skills
- AI writing tools proficiency
- Sharp editorial judgment
- Strategic thinking
- Collaboration and presentation skills
- Portfolio showcasing campaign-level thinking and results
- Effective communication
Benefits
- Comprehensive health benefits
- Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
- Tuition reimbursement and access to instructor-led and on-demand learning and development programs
- The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
- Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching
Pay
Annual Base Salary Range: $65,000.00 - $87,000.00
Schedule
Contract position, with the possibility to extend based on team needs and performance.