Senior Coordinator, Development Marketing

Franchise Sales Enablement & Content Management

• Maintain and update hotel photo decks twice annually.
• Fulfill ad hoc hotel photo requests from the Franchise Sales team.
• Manage hotel photo updates across the Development Website.
• Ensure all photography aligns with Brand Marketing's Best-in-Class standards.
• Carefully coordinate development of sales enablement materials and marketing assets as needed.

Platform Management

• Administer and maintain Showpad, Xpress Docs, and Development Website content.
• Manage website updates including files, news and events, hotel photography, and marketing assets.
• Ensure sales tools and digital assets remain accurate, organized, and up to date.

Marketing Operations & Project Management

• Own and maintain the Development Marketing content calendar and key project tracker.
• Carefully coordinate digital marketing asset handoffs and support invoice processing.
• Manage seller intake requests to prioritize marketing support across the team.
• Manage creative projects with internal and external design resources to deliver sales collateral, event materials, and marketing assets.

Digital Marketing & Sponsorship Management

• Manage the Development Marketing calendar for print advertising, digital marketing placements, and event sponsorships in alignment with the overall Development Marketing strategy.
• Carefully coordinate the timely handoff of creative assets and marketing materials for digital campaigns, print advertisements, and sponsorship deliverables.
• Serve as the primary project manager for sponsorship deliverables, ensuring all assets are completed and submitted on schedule.
• Partner with Development Sales Coordinators to coordinate the processing and tracking of marketing invoices related to advertising, sponsorships, and digital campaigns.
• Collaborate with internal marketing teams and external partners to ensure campaign execution, brand consistency, and on-time delivery of all marketing initiatives.

Cross-Functional Collaboration

• Partner with Brand Marketing, Franchise Communications, B2B Marketing, Digital Marketing, and other stakeholders to ensure content alignment and consistent messaging.
• Share marketing insights, coordinate campaign timing, and identify opportunities to repurpose and amplify content across teams.
• Support knowledge sharing and communication of key marketing initiatives that drive awareness and engagement with prospective franchisees.

Team & Process Support

• Improve team organization through effective asset management, workflow coordination, and process improvements.
• Support cross-functional marketing initiatives and ensure timely execution of key deliverables.
• Help maintain operational excellence by keeping projects, assets, and communications organized and accessible.

Sales Communication

• Create campaign specific updates for sellers including sharing any marketing email blitzes or blogs, LinkedIn content related to the campaign and any other sales enablement tools we have for the team.
• Share LinkedIn content updates with B2B Sales Enablement team to add to their seller newsletter.
• Create seller specific LinkedIn content for events, campaigns and overall evergreen content for B2B and Development.

Required Qualifications/Experience

• College degree.
• 2+ years of marketing work experience in a fast-paced matrix organization.
• Experience with creative agency projects and processes preferred.
• Experience with email marketing preferred.
• Advanced proficiency in Office (Word, Excel, PowerPoint).
• WordPress experience a plus.
• Canva experience a plus.
• Experience with a shared services organization with ability to work across business units strongly recommended.