Senior Content Strategist

About the Opportunity

As our next Senior Content Strategist, you will build and lead content strategy across a portfolio of clients with increased complexity and strategic demand—serving as the Content Strategy subject matter expert across a spectrum of mid- to large-scale projects, with no oversight. You will drive project implementation and lead advanced content strategy, working across disciplines to bring highly polished, innovative, and transformative digital solutions to life. Although you will not directly manage people, you will regularly drive team camaraderie, bringing empathy to create safe spaces for taking risks and healthy debate. This role will ideally be based in the Chicago area for a light hybrid onsite/remote work model, but we are open to remote locations across the U.S.

Responsibilities

• Develop content strategy and messaging frameworks, editorial calendars, editorial/brand guidelines, content models, and publishing workflows that solve clients’ business and brand challenges.
• Shape and steward the processes, governance, and operational frameworks that translate content strategy into repeatable, scalable execution.
• Search engine optimization (SEO): Develop strategies that raise clients’ digital presence and discoverability within traditional search experiences.
• Generative Engine Optimization (GEO): Develop strategies that improve clients’ visibility, legibility, relevance, and discoverability within AI-powered search and large language model (LLM) experiences.
• Create and structure compelling content for websites, collateral, apps, and other digital experiences aligned to clients’ strategic imperatives and vision.
• Conduct content audits and gap analyses.
• Interview subject-matter experts to gather relevant background information.
• Facilitate client discussions, workshops, and presentations with clarity, credibility, and confidence—guiding stakeholders toward alignment, informed decisions, and actionable outcomes.
• Collaborate across disciplines to create and refine solutions.
• Apply AI to accelerate and deepen strategic work (e.g., research, theme identification, concept exploration), while critically evaluating outputs and implications.
• Collaborate with teammates to assess how AI may enhance or impact a client’s business, customers, or employees—surfacing opportunities, risks, and experience considerations.

Power Skills

• Empathy: Internalizes human experiences and perspectives to advocate and drive change
• Business Insight: Applies business and customer knowledge to advance client goals
• Clarity: Operates effectively and creates focus and certainty in the face of ambiguity
• Communication: Delivers effective multi-mode communications with clarity and tact; leads by listening first
• Collaboration: Partners deeply with others to meet shared objectives
• Innovation: Generates and cultivates new ways for clients to be successful
• Motivation: Action-oriented; takes on new opportunities/challenges with energy and enthusiasm
• Resilience: Persistently works toward and realizes desired outcomes, even under tough circumstances
• Adaptability: Pivots or refines approaches in real-time to meet shifting demands of different situations
• Integrity: Has a strong sense of ethical and moral principles and adheres to them consistently

Requirements

• 5 or more years of content strategy experience; agency or consultancy experience preferred
• Bachelor’s degree—preferably related to marketing, communications, or writing/journalism
• Familiarity with content strategy, messaging and channel strategy frameworks/best practices, SEO/GEO and audience/market research methods and tools; Semrush, GA4, Yougov knowledge a plus
• Familiarity with content design principles and creating content models and templates
• Familiarity with content management systems; WordPress and Sitecore knowledge a plus
• Conversant in back-end content management, processes, and publishing workflows
• Familiarity with AI’s potential to augment content work; hands-on proficiency in various AI tools a plus
• Experience in multicultural marketing a plus

Don’t check all the boxes? We encourage you to apply anyway. We know smarts grow from a breadth of experiences. Don’t disqualify yourself before you have the chance to be considered. We’d love to meet you.

Benefits

• Comprehensive benefits program including Blue Cross Blue Shield PPO Health coverage, as well as a health savings account with employer-funded contributions
• Dental and Vision insurance
• Life/AD&D insurance and Short/Long Term Disability insurance free of cost, with the option to add additional voluntary coverage
• 401(k) plan with employer-matched funds
• Transportation Benefits for pre-tax contributions to pay for parking and public transit needs
• 4 weeks of paid time off, in addition to company paid holidays, with additional accrual after 3-year and 10-year anniversaries
• Paid Parental and Primary Caregiver Leave for new birth, adoption, or foster placement of a child
• Employee Perks Program offering member-only discounts and corporate rates on various services and products

Pay

Base salary range of $69,600–$104,400. We reserve the right to pay above or below this range based on factors unrelated to sex, race, or any other protected classification. Additional earnings may be available through incentive programs like annual bonuses and profit sharing.