Senior Content Strategist

About the role

This role is to be based near one of our offices in New York City or Austin, TX. (Hybrid)

We drive intelligent growth for ambitious businesses and leading brands. Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market, and digital experience solutions. Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.

Material is a global company and we work with leading brands worldwide. We create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are leaders in their class, across sectors from technology to retail, transportation, finance, and healthcare. Material employees join a peer group of exceptionally talented colleagues across the company, the country, and the world. We develop capabilities and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology, and tracking. A community focused on learning and making an impact. Material is an outcomes-focused company. We create experiences that matter, create new value, and make a difference in our clients’ lives and their customers’ lives.

Responsibilities

• Lead content strategy workstreams across large-scale websites, digital products, and other digital experiences.
• Plan and run content strategy workshops with clients and internal teams.
• Analyze results of stakeholder interviews and customer research to inform content direction.
• Partner with UX and Product Design to define page-level content strategy, content hierarchy, messaging priorities, user pathways, and calls to action.
• Help shape information architecture, navigation systems, content groupings, and audience pathways for complex digital experiences.
• Create content strategy deliverables including frameworks, guidelines, and recommendations.
• Perform content inventories, content audits, and gap analyses.
• Define content models and requirements that inform reusable components, design systems, and CMS architecture.
• Capture metadata, taxonomy, and nomenclature guidelines.
• Create, evaluate, and update content according to defined guidelines; implement naming and tagging conventions.
• Manage content matrices, editorial calendars, and style guidelines.
• Document current end-to-end content management processes.
• Manage and mentor junior team members.

Requirements

• 5–8 years of relevant experience in content strategy, ideally within an agency, consultancy, digital product, or experience design environment.
• Demonstrated experience leading content strategy for large-scale websites and digital ecosystems, including enterprise or marketing sites with complex audiences, information architectures, and content requirements.
• Formidable strategic, analytical, and problem‑solving skills.
• Strong ability to communicate effectively with teammates, clients, and cross‑functional partners.
• A history of delivering results on time and a drive to create order out of chaos.
• Experience with Microsoft Office, Google Docs, and Adobe Creative Suite.
• Awareness of the content marketing landscape and current UX principles and best practices.
• Experience collaborating closely with UX, product design, visual design, strategy, and technology teams throughout the design and development process.
• Experience defining content requirements for component‑based design systems and CMS‑driven websites.
• Familiarity with agile methodology; prior experience is a plus.
• A mobile‑first mentality and fluency across social media platforms.

Pay

Pay Range: $75,000.00 – $100,000.00