Senior Content Planner, Amazon Gaming, Luna

About the role

As a Sr. Content Planning Manager, you will play a critical role in shaping how Amazon translates its gaming content strategy into actionable investments across a global portfolio of games. This role will lead our content roadmap and programming for Amazon Gaming.

Responsibilities

• Source new titles and opportunities for Amazon Luna - prioritized based on their customer relevance, alignment with strategy, and impact to the business.
• Evaluate and manage intake of new opportunities (across 1P / 2P / 3P publishing) to uncover innovative games that can fuel Luna’s platform growth.
• Build an optimal portfolio with a mix between genres, game sizes, audience tastes, regional relevance, and more – ensure the Luna portfolio reflects the right content mix and priorities to achieve business objectives.
• Analyze audience insights / research and performance data to shape content decisions and evaluate new additions and renewals. Prioritize content based on business impact, ROI analysis, and financial forecast models.
• Work directly with Amazon internal game studios to influence slate creation, scheduling, and associated IP franchises.
• Manage, monitor, and share the launch calendar using available content inventory to balance launch timing, catalog size / duration, and stakeholder readiness. Collaborate with operations, studios, and business development stakeholders to maintain rhythm of business.
• Analyze performance using success frameworks leveraging KPIs and ROI to assess portfolio performance. Share performance updates at regular rhythm of business updates and reviews.
• Lead cross-functional teams (finance, marketing, studios, business development) to execute subscription-focused initiatives such as negotiating licensing deals, aligning content launches with marketing campaigns, or expanding new products.

Qualifications

• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• 6+ years of business or financial analysis experience
• 3+ years of hands-on experience managing content for gaming platforms, gaming subscriptions or other consumer subscriptions that are content-based