Senior Content Marketing & Social Media Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes "About Hatch, a Yelp Company" then "The Role", "What You'll Do", "What it takes to Succeed", "Bonus Points", "What You'll Get", "Why You'll Love Hatch". We need to use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). However we must not repeat job title as heading. We need to map sections to appropriate headings: "About the role" could be used for description of role? The posting has "About Hatch, a Yelp Company" (company overview) maybe not needed as heading? Could be "About the role" but we have "The Role". Could use "About the role" heading and include description of role (the paragraph after "The Role"). Responsibilities: "What You'll Do" list. Requirements/Qualifications/Skills: "What it takes to Succeed" list of requirements, plus maybe "Bonus Points" as additional qualifications/skills. Benefits: "What You'll Get" list. Pay: compensation range given. Schedule: not mentioned; we should not include Schedule section if not present. We must not include boilerplate like EEO etc. Remove those paragraphs. We must preserve all substantive information; do not invent or summarize away detail. Must not include placeholder text like "commensurate with experience". We have actual compensation range. We must not repeat job title as heading. Not needed. We must not include Job ID etc. We must output only HTML fragment, no /, no markdown fences. We need to use

for each section heading. Use

• for any list of duties/requirements/benefits. Use

  for prose. We need to decide which sections to include: About the role (maybe combine company overview and role description). Responsibilities (What You'll Do). Requirements (What it takes to Succeed). Skills (maybe Bonus Points). Benefits (What You'll Get). Pay (Compensation range). Possibly also "Why You'll Love Hatch" could be part of About the role or separate? It's more motivational; could be included as a paragraph under About the role or separate section like "Why You'll Love Hatch". But the instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It doesn't forbid other headings? It says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings when appropriate; we can also use other headings? Probably better to stick to those. So we can map: - About the role: includes company overview and role description (The Role paragraph). Also maybe "Why You'll Love Hatch" could be included here as prose. - Responsibilities: What You'll Do (list). - Requirements: What it takes to Succeed (list). Could also include Bonus Points as additional qualifications/skills; maybe under Skills. - Skills: Bonus Points (list). - Benefits: What You'll Get (list). - Pay: Compensation range. We must not include Schedule. We need to ensure we preserve all substantive information: company overview, role description, responsibilities list, requirements list, bonus points, benefits list, compensation range, and maybe "Why You'll Love Hatch" paragraph. We must remove boilerplate: EEO, equal opportunity, scam warning, accommodation note, agency resumes, privacy notices, etc. Let's extract substantive paragraphs: About Hatch, a Yelp Company: paragraph describing Hatch. The Role: paragraph describing role. What You'll Do: bullet list (multiple lines). We'll convert to

  • . What it takes to Succeed: bullet list. Bonus Points: bullet list. What You'll Get: bullet list (benefits). Note includes "Effective your first day: Full medical, vision, and dental15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holidayUp to 14 weeks of parental leaveMonthly wellness subsidyWork from home reimbursementFlexible spending account401(k) retirement savings planEmployee stock purchase plan". There's missing punctuation; we need to preserve as is but maybe add spaces? The original text: "Effective your first day: Full medical, vision, and dental15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holidayUp to 14 weeks of parental leaveMonthly wellness subsidyWork from home reimbursementFlexible spending account401(k) retirement savings planEmployee stock purchase plan". It seems missing spaces after commas. We should preserve exactly as given? Probably we should keep the text but maybe add spaces for readability? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. Changing punctuation could be considered altering detail. Safer to keep exactly as given. However the lack of spaces may be a typo; but we must not "invent" detail; adding spaces could be considered inventing? It's ambiguous. I'd keep as is. Compensation range: "Compensation range for this position is $108,000 - $180,000 annually. You may also be offered a bonus and benefits." Why You'll Love Hatch: paragraph. Now produce HTML. Structure:

    About the role

    About Hatch, a Yelp Company ...

    The Role ...

    Why You'll Love Hatch ...

    But we might want to separate "Why You'll Love Hatch" as its own paragraph under About the role. Alternatively we could make a separate section "Why You'll Love Hatch" but not in allowed headings; better to keep under About the role. Responsibilities:

    Responsibilities

    • ...
    ...
    Requirements:

    Requirements

    • ...
    ...
    Skills:

    Skills

    • ...
    ...
    Benefits:

    Benefits

    • ...
    ...
    Pay:

    Pay

    Compensation range for this position is $108,000 - $180,000 annually. You may also be offered a bonus and benefits.

    We must not include Schedule. Check that we didn't miss any substantive info: The "What You'll Get" includes benefits list; we captured. Check for any other substantive info like "Effective your first day: Full medical, vision, and dental15 days PTO..." etc. That's in benefits. Now ensure we removed boilerplate: The paragraphs about EEO, accommodation, agency resumes, privacy notices, etc. Remove. Now produce final HTML. Let's craft the content precisely. About Hatch paragraph: "At Hatch, we’re building the future of how businesses communicate with their customers. Hatch is an AI Communications Platform that helps service businesses manage customer conversations across voice, text, email, and web chat. Our AI CSRs engage customers 24/7 (from answering calls and responding to questions to following up with leads, booking appointments, and keeping conversations moving) so businesses can deliver better customer experiences while driving more revenue. Today, thousands of businesses use Hatch to scale customer communication and turn more conversations into business outcomes. As part of Yelp, we’re combining the speed and innovation of a high-growth AI company with the scale and network of one of the world’s most recognized local commerce platforms." The Role paragraph: "We’re looking for a Senior Manager, Content Marketing & Social to help build the content engine behind Hatch’s next phase of growth. This is a senior, hands-on role for an exceptional content marketer, writer, and editor who knows how to create B2B content that performs. You’ll shape content strategy and personally write, edit, and ship content across web, campaigns, search, social, customer stories, executive thought leadership, video, events, and more. You’ll help define what Hatch says, how we say it, and how our stories reach the market. If you love moving from strategy to blank page to finished asset (creating high-quality work at high velocity), this role is for you." Why You'll Love Hatch paragraph: "Help define the voice and build the content engine for one of the fastest-growing AI platforms serving the home services industry. Create work that spans brand, growth, search, social, customers, executives, and some of Hatch’s biggest market moments. Have the autonomy to find great stories, create them quickly, measure their impact, and continually raise the bar. Join a collaborative, fast-moving team where great ideas matter and everyone rolls up their sleeves." Now responsibilities list (What You'll Do): - Develop and execute Hatch’s content marketing strategy across the buyer journey, creating differentiated messaging and content for SMB, mid-market, and enterprise audiences. - Personally write, edit, and ship high-performing content at high volume across websites, landing pages, campaigns, email, social, customer stories, sales enablement, video, events, and other marketing channels. - Build and evolve messaging frameworks, architecture, voice and tone, editorial guidelines, and persona-specific messaging to create a clear and consistent Hatch story. - Incorporate SEO-first content strategy and development, including keyword and intent research, topic strategy, content architecture, optimization, and emerging GEO/AEO opportunities. - Measure content performance across traffic, rankings, engagement, conversion, leads, and pipeline influence; use insights to continually improve content strategy and execution. - Own and evolve organic social strategy across LinkedIn, Meta, X, and Instagram, while experimenting with TikTok, YouTube, and emerging channels to expand reach and engagement. - Build and manage the social editorial calendar and external agencies/partners, setting the strategy, creative direction, quality bar, and performance expectations. - Own community engagement, including how Hatch listens, responds, and builds relationships with customers, prospects, partners, and advocates across social feeds, comments, groups, and communities. - Build executive thought-leadership programs and ghostwrite for leaders with distinct voices, adapting tone, POV, and messaging by executive, audience, persona, and channel. - Develop compelling customer stories and video case studies, from identifying the story and interview narrative through scripting and production. - Write narratives, scripts, and talk tracks for keynotes, conference sessions, webinars, executive presentations, videos, and other high-visibility moments. Now requirements list (What it takes to Succeed): - 7+ years of B2B content marketing experience, preferably within high-growth SaaS, AI, or technology. - An exceptional writer and editor with a portfolio demonstrating outstanding work across multiple formats, audiences, and channels. - Proven ability to operate at both levels: develop the strategy and personally execute the work with speed, creativity, and a consistently high quality bar. - Deep understanding of B2B SaaS buying journeys and experience developing differentiated content for SMB, mid-market, enterprise, and multiple buyer personas. - Strong SEO expertise and demonstrated experience building search-led content programs that drive measurable organic growth. - Experience developing messaging frameworks, content architecture, voice and tone guidelines, and editorial standards. - Experience owning organic social programs and managing agencies across LinkedIn and other major social channels. - Experience with community management and engagement, social listening, advocacy, or building community programs. - Experience developing executive thought leadership, customer storytelling, video, and other multimedia content. - Strong analytical instincts and experience using content and social performance data to inform what you create next. - Strong creative instincts with an eye for modern design, brand, and visual storytelling. - A builder’s mindset and bias for action; you’re resourceful, move quickly, wear multiple hats, and thrive in a fast-moving environment. Now bonus points list: - Hands-on proficiency with Canva,