Senior Content Creator

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. The agency is recognized for its innovative, human-first, award-winning work for blue-chip clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML is a Leader in Forrester Wave™ Reports for Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization. VML Health, the agency’s specialist health network, is one of the world’s largest and most awarded health agencies. The global network spans 26,000 people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About the role

VML is seeking a conceptually strong, creatively hybrid Senior Social Content Creator to join the Creative Team. This role requires a seasoned social-first thinker who can concept, write, shoot, edit, and understand what resonates with audiences on evolving social platforms. Ideal candidates have experience creating influencer-style content in which they star or are maker-style creators capable of artfully shooting and capturing breakthrough content. You are equal parts creative thinker and hands-on doer, fluent in creation and editing tools, as well as GenAI tools. Your work is both artful and strategic, native to the platform, rooted in cultural and audience insights, attuned to social trends, and optimized for algorithms.

Responsibilities

• Lead the creative development of content and social-first projects—from idea through hands-on execution
• Manage junior and mid-level content creators by providing feedback and helping them hone their conceptual and executional skills
• Regularly connect with clients to build trust in thought leadership, from presenting work to articulating the “why” behind creative decisions
• Flex across writing, art direction, visual design, and motion guidance—building ideas that live natively in feed
• Collaborate with creative teams, strategy, project managers, producers, and client leads
• Help inform strategic briefs in partnership with the strategy team to ensure they provide a springboard for strong social creative
• Craft platform-specific executions that demonstrate an understanding of algorithms, community behaviors, and engagement drivers
• Light, compose, prop, and art direct your own work
• Work within legal requirements, client brand guidelines, and other guardrails
• Stay current on new content formats and innovations across social platforms
• Incorporate learnings and insights about what performs well into your work
• Lead brainstorms and meetings—helping to set and elevate the creative bar for content across the agency

Requirements

• Minimum 5 years of experience as a content creator within an agency, publisher, or in-house team
• Experience concepting, writing, capturing, and starring in live-action content for formats like Instagram Reels or TikTok or experience concepting, writing, art directing, and capturing maker-style content
• Fluency in creation and editing tools such as Instagram Edits, Adobe Creative Suite, Premiere, Final Cut Pro, After Effects, CapCut, and GenAI tools like Google Veo and Nano Banana
• A portfolio demonstrating strong conceptual thinking and hands-on execution
• Deep understanding of content formats, platform best practices, and community behaviors
• Excellent communication, collaboration, and presentation skills
• Ability to take an idea from concept to finished execution quickly without sacrificing craft
• Push others to think more strategically, act more natively, and experiment more boldly

Benefits

• Competitive group health coverage options (medical, dental, vision)
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
• Variety of paid time off offerings reflecting investment in overall life balance and wellness
• Growth-minded opportunities, including real-time feedback, training through VML and WPP, and a culture of continuous development

Pay

$60,000—$140,000 USD

Schedule

Hybrid approach with teams in the office an average of four days a week.