Senior Content Creator
Animation World Network · Madison, WI · 2 wk ago
MarketingFull-time
About the role
We're a fast-moving, idea-sparking, deadline-crushing content team embedded inside one of the most dynamic media companies in the country. As part of the Agile Content Creation Engagement Team (ACCET), you'll lead the creation of branded, promotional, and social-first content that connects brands to audiences in meaningful ways.
Responsibilities
- Concept, write, shoot, and edit content that stops thumbs, turns heads, and moves audiences to action.
- Serve as a creative partner to clients, translating their goals into compelling visual stories while acting as the primary ACCET representative at the station.
- Collaborate with sales teams, marketers, and clients to deliver strategic storytelling that balances emotion, brand objectives, and performance - all while maintaining ACCET creative standards.
- Create high-quality, scroll-stopping content for client campaigns across TV, social, web, and streaming platforms.
- Lead creative execution for branded content, commercials, promotional spots, and social-first video.
- Serve as the station-level creative lead for ACCET, working closely with internal teams and external clients.
- Write scripts, shoot footage, and edit projects ranging from quick-turn social content to longer-form branded pieces.
- Collaborate directly with clients to develop concepts, manage expectations, and deliver polished creative solutions.
- Manage asset distribution across the network and track deliverables through Adobe Workfront.
Requirements
- A passion for visual storytelling with a client-focused, marketing-driven mindset.
- Strong camera, lighting, and production skills that elevate brand storytelling.
- Advanced proficiency in Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator.
- Confidence working directly with clients and internal stakeholders as a creative lead.
- The ability to run a solo shoot or collaborate seamlessly as part of a team.
- A portfolio that demonstrates strong branded content, commercial, or promotional work.
Qualifications
- Extensive video shooting experience with broadcast and DSLR cameras.
- Scripting of both short and long form spots.
- The ability to write, shoot, and edit content that tells a compelling story.
- A strong understanding of fundamental design, sense of color, typography, and composition.
- Non-linear editing experience using Adobe Premiere Pro, After Effects, Photoshop, and Illustrator.
- Advanced knowledge of the post-production process, including media management and encoding video to various formats.
- The ability to maintain a variety of projects and work with varying production styles while employing strong communication skills.
- Advanced knowledge of High-definition (HD) cameras and videography, motion graphics, and creative lighting techniques.
- Strong interpersonal skills to navigate internal and external employee and client relationships.
- Must maintain a valid driver's license and good driving record.
- Ability to routinely lift, carry, and move equipment in excess of 40 lbs.
- A college degree is preferred.
Benefits
In a crowded content landscape, brands need more than noise - they need connection. This role plays a key part in helping advertisers and partners tell stories that resonate locally while maintaining the creative excellence of ACCET across the network. You won't just create content - you'll help shape how brands show up in the community.