Senior Communications Specialist – Imaging Solutions

Sony Electronics Inc. is looking for risk-takers, collaborators, and inspired individuals to join our team. We offer an environment and culture that promotes Diversity, Equity, and Inclusion, along with innovative work-life balance opportunities including a hybrid home/office workplace, monthly “Free Fridays,” and early shutdowns on Fridays throughout the year (including half-days during the summer).

About the role

Our Imaging Solutions team is seeking an entrepreneurial Senior Communications Specialist to join the Marketing team driving innovation in the camera industry. Based at our San Diego headquarters, this role owns the consumer-facing PR strategy for our cameras, lenses, and more — spanning media relations, social media, and creator programs. We're looking for a strong writer and creative thinker who thrives in a fast-paced environment, balances multiple priorities with ease, and brings a solutions-oriented, entrepreneurial mindset. Our ideal candidate has a genuine passion for technology and experience distilling technical features into stories for a variety of audiences.

Responsibilities

• Plan and execute media relations and launch plans, tracking against KPIs and reporting to key stakeholders
• Manage PR agencies to hit goals for product launches and evergreen PR activities, including reviewing media materials, collaborating on reports, and supporting media inquiries
• Write and adapt press releases, FAQs, and media materials, coordinating reviews with global stakeholders
• Build and maintain relationships with top-tier press and influencers across technology and lifestyle verticals
• Manage media review and loan programs across Imaging products to secure positive editorial coverage
• Partner cross-category, cross-department, and with Corporate Communications to ensure unified messaging and activities
• Support Imaging events planning and execution, including on-site media and influencer management. Travel required.
• Collaborate with influencer and Ambassador team for paid projects and content
• Partner with product experts on influencer and media briefings for product education

Requirements

• 5 years of related public relations experience
• Strong written, verbal, and presentation skills

Preferred Skills

• Consumer technology PR experience
• Excellent multi-tasking and attention to detail
• Innovative, self-starter, and problem solver

Pay

The anticipated base pay range for this position is $84,014 to $112,017. The actual base salary offered depends on a variety of factors, including qualifications, years of relevant experience, specific skills, education, certifications, and location.

Benefits

• Annual corporate bonus plan based on company performance
• Comprehensive healthcare benefits (medical, dental, and vision)
• Paid medical leave
• 401k plan with matching company contributions
• Vacation time
• Education assistance
• Student loan assistance program
• Eighty hours of paid sick leave annually
• Up to twelve weeks paid parental leave