Senior Communications Specialist

About the role

The Senior Communications Specialist is a strategic communications professional responsible for advancing ChristianaCare’s reputation, visibility and growth through proactive media relations, integrated communications planning and compelling storytelling.

Responsibilities

• Serve as a strategic communications partner to leaders of assigned clinical service lines and strategic growth initiatives.
• Develop and implement integrated communications plans that support service line priorities, organizational strategy, reputation goals, patient and community engagement, and growth objectives.
• Promote accurate, timely health information to the communities served by ChristianaCare.
• Led proactive media relations efforts, including identifying newsworthy stories, developing media strategies, writing press releases and pitches, preparing spokespeople, coordinating interviews and responding to media inquiries.
• Translate complex clinical, research, operational and strategic topics into clear, accurate and compelling communications for diverse audiences.
• Develop written communications, announcements, press releases, bylined articles, media statements, talking points, Q&As, presentations, speeches, intranet and website copy, social media content and other materials to support a wide variety of communications needs.
• Partner with Marketing, Digital and Creative Services, Editorial, Social Media, Government Affairs, Philanthropy, Operations and other internal teams to ensure communications are aligned, integrated and effective.
• Identify opportunities to elevate ChristianaCare leaders and subject matter experts through thought leadership, speaking opportunities, awards, editorial content, interviews and other visibility strategies.
• Provide communications planning and support for new programs, expanded services, partnerships, access initiatives, care model innovations and other strategic priorities.
• Use data, insights and measurement to inform communications strategies, evaluate results and continually improve effectiveness.
• Monitor health care, media, community and competitive trends to identify communications opportunities, risks and emerging areas of public interest.
• Ensure all communications reflect ChristianaCare’s mission, values, brand voice and commitment to serving the community with compassion, excellence and innovation.
• Collaborate as a key contributor in the Department of External Affairs Communications Team.

Requirements

• Bachelor’s degree required
• Minimum 10 years of public relations, communications, journalism, media relations or related experience
• Candidates with a degree in public relations, communications, journalism, English, marketing or a related field are preferred
• Demonstrated experience developing and executing strategic communications and public relations plans that support organizational priorities
• Experience in media relations, including story development, pitching, spokesperson preparation, interview coordination and media response
• Experience writing and editing news and feature content, press releases, statements, talking points, speeches, presentations, website copy, social media content and other communications materials
• Experience working with executives, physicians, clinical experts or other senior-level subject matter experts
• Health care communications experience preferred, including experience supporting clinical programs, service lines, hospitals, ambulatory care, population health, research, innovation or related areas
• Experience using measurement, insights and data to guide communications planning and evaluate communications effectiveness

Qualifications

Annual Compensation Range $79,497.60 - $127,212.80

This pay rate/range represents ChristianaCare’s good faith and reasonable estimate of compensation at the time of posting. The actual salary within this range offered to a successful candidate will depend on individual factors including without limitation skills, relevant experience, and qualifications as they relate to specific job requirements.