Senior Communications Design
About the role
COMMUNICATIONS DESIGN Communications design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome. Initiative’s Communications Design team is creating the future of planning. Borrowing skills from User Experience, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas. Instead of considering the experience of a brand in components (media / channel planning), Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful. The Communications Design team dynamically brings brands to life through their actions. They: Are experts in consumer and communications behavior, and how changes in behaviors are creating new opportunities for connection Lead the creation of the dynamic ecosystem approach to deliver a strategy Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect within culture