Senior Client Marketing Manager

Join our team as a Senior Client Marketing Manager, leading the strategy, development, and execution of impactful marketing programs for a portfolio of enterprise clients. In this highly visible role, you'll leverage data-driven insights, innovative marketing strategies, and cross-functional collaboration to drive client engagement, retention, and revenue growth. As a trusted advisor and subject matter expert, you'll influence key stakeholders, shape marketing best practices, and help elevate team performance while delivering exceptional results for our clients. This is a remote position available in the United States.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being.

About the Role

The Senior Client Marketing Manager (SCMM) is a recognized subject matter expert responsible for leading the strategy, development, and execution of client marketing programs for a portfolio of enterprise accounts. This role drives measurable impact on client engagement, registration, and revenue growth through innovative, data-driven marketing strategies. Operating with a high degree of autonomy, the SCMM influences client and internal stakeholders, contributes to departmental strategy and planning, and plays a key role in shaping marketing best practices. This role also provides leadership, coaching, and guidance across the team while supporting broader organizational priorities.

Responsibilities

• Lead the strategy and execution of client marketing programs for a portfolio of complex, multi-service, enterprise and enterprise-like accounts, driving significant impact on engagement, retention, and revenue growth.
• Own and manage large-scale, high-visibility marketing initiatives (e.g., enterprise launches, multi-channel campaigns, transitions) with minimal oversight.
• Serve as a recognized subject matter expert in client marketing, establishing best practices, frameworks, and standards across the team.
• Partner with senior client stakeholders and internal leadership to influence marketing strategy, priorities, and long-term engagement plans.
• Analyze performance data and trends to provide strategic recommendations that inform both client outcomes and broader team direction.
• Contribute to team planning efforts, including goal setting, operational improvements, and identifying opportunities for scale and efficiency.
• Lead cross-functional collaboration across marketing, client relations, and other internal teams to align on strategy and execution.
• Provide guidance, coaching, and delegation of work to junior team members and peers; review work to ensure quality and alignment with strategic objectives.
• Identify and drive process improvements, tools, and scalable solutions to enhance team performance and effectiveness.

Requirements

• Bachelor's Degree in marketing or related field required.
• 8 years of professional experience in marketing required.
• Strong proactive communication skills.
• Project management skills; ability to own projects from end-to-end.
• Highly organized with strong follow-through.
• Excellent relationship-building abilities.
• Strategic thinker with strong presentational skills.
• Self-starter capable of working independently.
• Ability to report out and articulate complex processes.
• Forward-thinking, anticipating client needs.
• Effectively handle escalations via efficient problem solving.
• Technical Proficiency: Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook. Experience with Salesforce, Salesforce Marketing Cloud, and print-on-demand systems preferred.
• Results-oriented, highly motivated, and able to function effectively under pressure.
• Detail-oriented, with high standards for quality and strong organizational skills.
• Prioritizes workload effectively by identifying high-priority tasks and proactively managing project timelines amid competing demands.

Pay

The annual salary for this position is between $86,000-$103,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits

• Medical, dental, and vision insurance.
• Paid vacation, sick, holiday, and parental bonding leave.
• 401(k) retirement plan.
• Long-term and short-term disability insurance.
• Life insurance.
• Money-saving discounts and financial planning tools.
• Tuition assistance and education coaching.
• Caregiving support and resources for the children and adults in your family.

Learn more at Bright Horizons Careers - Health and Wellness.