Senior Channel Marketing Manager, Private Equity

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Based in San Francisco, CA, Rippling has raised $1.4B+ from top investors and was named one of America's best startup employers by Forbes.

About the Role

Rippling is expanding its Channel Marketing Team to include dedicated coverage for Private Equity firms. As Rippling continues to scale, we are seeing strong inbound demand from PE firms seeking a standardized, scalable platform for their portfolio companies. This role will build the marketing engine behind this motion, translating Rippling’s value proposition into a marketing machine that drives awareness, generates pipeline, equips the partnerships team, and turns PE firms into long-term advocates.

This is a greenfield opportunity with no existing playbook—you'll write it. As the Sr. Channel Marketing Manager aligned to our PE firm channel, you'll work hand-in-hand with the PE Partnerships Manager, GTM leadership, and cross-functional partners to shape Rippling's long-term Private Equity channel strategy from the marketing side.

Responsibilities

• Own the Private Equity channel marketing strategy: define the vision, build the roadmap, and set the operating plan. Serve as the primary marketing voice for PE in cross-functional forums, translating channel needs into budget priorities, program plans, and go-to-market motions.
• Partner closely with the PE Partnerships Manager and GTM team to align marketing efforts with firm-level engagement strategies and executive-level relationship building.
• Lead Product Marketing for the PE channel: define and develop Rippling's positioning and messaging for PE audiences, including operating partners and portfolio company leadership. Build the full enablement suite: pitch decks, briefs, portfolio company value-prop materials, objection-handling guides, and co-marketing materials.
• Synthesize win/loss data, partner feedback, and competitive intelligence into sharper narratives. Articulate why Rippling is the operational platform PE firms should standardize across their portfolios.
• Build Content & Thought Leadership from scratch: develop a content strategy tailored to the PE journey. Create thought leadership that resonates with sophisticated financial buyers, including ROI frameworks, PE and portfolio company case studies, and operational efficiency narratives.
• Design and execute Demand Generation: build integrated campaigns targeting PE firms with audience segmentation, account-based marketing, channel mix, and attribution. Own an ABM motion against a prioritized list of high-value firms, coordinating personalized outreach, tailored content, and field touches.
• Activate Field Marketing: define the channel's physical presence at hosted executive dinners, PE-relevant events, industry conferences, LP/GP summits, lunch and learns, and portfolio company forums. Ensure every program is tied to pipeline and embedded in the team's account strategy.
• Drive cross-functional alignment: be the connective tissue between PE channel marketing and the broader GTM organization. Align with Sales, RevOps, Partner Success, and Solution Consulting across the full partner journey. Coordinate with channel marketing leaders to share best practices and unlock cross-sell opportunities.

Requirements

• 6+ years of B2B SaaS marketing experience, with demonstrated ability to operate as a senior individual contributor across multiple marketing disciplines.
• Track record of building channel, partner, or ecosystem marketing programs from the ground up, ideally in a 0-to-1 or early-stage channel environment.
• Full-stack marketing fluency: you've personally owned or directly executed across demand gen, product marketing, content, and field marketing.
• Strong ABM foundation: experience designing and running account-based programs against a defined set of high-value targets.
• Sharp positioning thinker: ability to translate complex platform value into crisp, executive-level narratives for financially sophisticated audiences.
• Highly collaborative operator: ability to influence and align cross-functionally without formal authority, partnering effectively with partnerships, sales, and executive stakeholders.
• Analytical instincts: ability to build measurement frameworks, set OKRs, and make decisions from data.
• Comfortable with ambiguity and pace: ability to build systems while running programs simultaneously, thriving when writing the playbook from scratch.

Benefits

This role will receive a competitive salary + benefits + equity.

Pay

The salary for US-based employees will be aligned with one of the ranges below based on location. A variety of factors are considered when determining compensation, including professional background, experience, and location. Final offer amounts may vary from the listed ranges.

• 170,000 - 213,000 USD per year (US Tier 1)

Schedule

For office-based employees (those who live within a defined radius of a Rippling office), Rippling considers working in the office at least three days a week to be an essential function of the role.