Senior Category & Product Development Manager, eComm
About The Role
We're looking for a Senior Category & Product Development Manager to help shape the future of the Crunchyroll Store. In this highly visible role, you'll own the end-to-end lifecycle of products within your category — from identifying fan trends and defining assortments to making buy decisions, managing vendor execution, and optimizing performance after launch.
You'll report into the VP of eCommerce and sit at the intersection of merchandising, product development, and commercial strategy. You'll partner closely with Design, Creative, Marketing, Planning, Finance, Legal, and Operations to create culturally relevant products that delight fans while delivering strong business results.
Core Areas of Responsibility
Own the end-to-end product lifecycle for your category, from concept through launch and post-launch optimization
Translate anime, gaming, and pop culture trends into compelling assortments across apparel, accessories, collectibles, and collaborations
Develop product briefs, define assortments, and make buy, pricing, and inventory decisions that balance fan demand, profitability, and long-term category growth
Partner with vendors to manage product development, sampling, approvals, production timelines, quality, and delivery
Drive cross-functional execution across Design, Creative, Marketing, Planning, Finance, Legal, and Operations to ensure successful product launches
Monitor product performance, analyzing sales, margin, inventory, and fan feedback to inform future assortment and buying decisions
Champion premium product quality, packaging, and brand standards while protecting the integrity of Crunchyroll's licensed IPs
Continuously identify opportunities to improve processes, optimize category performance, and create exceptional experiences for anime fans around the world
About You
8+ years of experience in merchandising, buying, category management, or product development within direct-to-consumer eCommerce or consumer products
Deep knowledge of anime, gaming, and youth culture, with a proven ability to translate fan trends into commercially successful products and assortments
Experience owning the commercial performance of a product category, including assortment strategy, forecasting, buying, pricing, margin, and inventory management
A track record of bringing products from concept through launch and post-launch optimization, balancing fan experience, brand standards, and business performance
Experience partnering directly with manufacturers and vendors to manage product development, sampling, approvals, production, quality, and delivery
Proven success leading cross-functional initiatives across Design, Creative, Marketing, Planning, Finance, Legal, and Operations
Strong commercial and analytical instincts, using data to optimize assortment performance, pricing, inventory, and future product decisions
Highly organized, detail-oriented, and comfortable managing multiple product launches in a fast-paced environment
Proficiency with Excel/Google Sheets and experience using eCommerce, analytics, inventory, or PLM systems
Why you will love working at Crunchyroll
Great compensation package including salary plus performance bonus earning potential, paid annually
Flexible time off policies allowing you to take the time you need to be your whole self
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account (HSA) program
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!
About Our Values
Courage: Overcome fear to enable our best selves
Curiosity: Be curious, which is the gateway to empathy, inclusion, and understanding
Kaizen: Have a growth mindset committed to constant forward progress
Service: Serve our community with humility, enabling joy and belonging for others
Our commitment to diversity and inclusion
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Questions about Crunchyroll’s hiring process?
Please check out our Hiring FAQs: here.