Senior Category Insight Manager - Large Format (Senior Level)

About the role

CAB Enterprises, Inc. is the exclusive distributor of Electrolit in the United States. Electrolit is owned by Grupo Pisa, a Latin American pharmaceutical company with over 80 years of experience. The role is based in the Houston corporate office.

Responsibilities

• Own the insights agenda for the US and Canada large-format channel, retailers, and categories; translate findings into clear commercial recommendations across assortment, pricing, shelving, and merchandising programs.
• Lead development and execution of category strategies for large-format channels using syndicated data, retailer POS, shopper panel insights, and internal performance metrics.
• Develop customer-ready category stories and presentations that communicate opportunities, risks, and recommended actions.
• Serve as the primary large-format category management and insights partner to Sales, Marketing, and Strategy teams; present insights to internal leadership and large-format retail partners.
• Analyze category trends, competitive dynamics, pricing architecture, and promotional activity within large-format retail.
• Recommend assortment optimization, space allocation, shelf layouts, and merchandising strategies aligned to large-format shopper missions.
• Support customer line reviews, joint business planning, and category growth discussions through fact-based insights.
• Identify white-space opportunities and emerging trends within the hydration and beverage categories.
• Partner with analytics and research vendors supporting syndicated data, shopper studies, and category reporting.
• Ensure insights, reporting, and recommendations are accurate, actionable, and tailored to retailers' specific needs.
• Perform additional duties and project work as assigned.

Requirements

• Strong understanding of category management principles within the CPG and beverage industries.
• Expertise with syndicated data tools (IRI, Nielsen, Circana), retailer POS systems, and shopper panel insights.
• Ability to craft persuasive data-driven stories for internal stakeholders and customer presentations.
• Skilled in identifying category opportunities and translating findings into practical business strategies.
• Strong analytical capabilities with the ability to synthesize large, complex data sets.
• Excellent communication skills—both written and verbal—with the ability to influence cross-functional teams.
• Proficiency with Excel, Power BI, visualization platforms, and category management software.
• Strong project-management skills and the ability to handle multiple priorities.
• Detail-oriented with strong business acumen and the ability to operate in a fast-moving, high-growth environment.

Qualifications

• Bachelor’s degree in business, marketing, analytics, economics, or a related field.
• 5+ years of experience in category management, insights, shopper analytics, or related CPG roles.
• Experience using syndicated data platforms and retailer analytical tools required.
• Beverage or broader CPG experience in the US and Canada, strongly preferred.

Other Requirements

• Ability to work on-site in Electrolit’s Houston office.
• Occasional travel (approximately 10%) for customer meetings, research initiatives, or team collaboration.
• Ability to work extended hours during major planning cycles, customer deadlines, or reporting periods.

Physical Requirements

• Ability to sit for extended periods while working with data or preparing presentations.
• Ability to lift or move standard office materials up to 10 pounds.
• Regular use of a computer, phone, and analytical/reporting tools in an office environment.