Senior Business Systems Analyst

About the role

The Senior, Business System Analyst will join a dynamic team focused on delivering technical solutions and strategies for digital marketing objectives using Epsilon’s PeopleCloud Prospect & Discovery platform. This role involves acting as a liaison between clients, advertising agencies, technical product teams, and data science teams.

Responsibilities

• Support actionable digital media strategies and solutions leveraging business and technical expertise.
• Act as the primary liaison between the client and internal teams to drive the execution and delivery of key client digital initiatives.
• Collaborate with internal teams, including advertising agencies, data science, account management, client development, media managers, data engineers, and product owners.
• Create and maintain detailed project documentation, including requirements, source-to-target specifications, process flow diagrams, data profiles, and test cases.
• Analyze data quality and provide recommendations for improvement.
• Lead product fitment analysis and create specifications for resolving gaps.
• Onboard multiple data sources into a client’s cleanroom environment, ensuring thorough documentation and meeting business requirements.
• Work closely with client services, product/data teams, data science, and clients to ensure business requirements are captured and met.
• Host effective client meetings and drive successful outcomes.
• Support the development and implementation of best practices, standards, and methodologies in business analysis and data analysis.

Requirements

• 5+ years of relevant business analysis experience in database/data-driven marketing.
• Experience in defining business requirements and functional specifications.
• Ability to translate business requirements into functional/business specifications.
• Understanding of relational databases, data warehouses, and data marts.
• Strong understanding of SQL.
• Curiosity to continue learning and strong critical thinking/problem-solving skills.
• Excellent written and verbal communication skills.
• Excellent presentation skills.
• Ability to multitask, prioritize, and quickly adjust priorities.
• Ability to work collaboratively with global teams.
• Ability to mentor and train less experienced peers.
• Previous digital marketing experience, especially in online display advertising.
• Working knowledge of advertising technologies such as DSP, SSP, and DMP.

Qualifications

• Curious with a desire to learn and improve.
• Strong critical thinking and problem-solving skills.
• Collaborative and detail-oriented.
• Ability to work independently and manage multiple projects simultaneously.
• Understanding of web technologies is a plus.

Skills

• Business Analysis
• Data Warehousing
• SQL
• Project Documentation
• Client Liaison
• Technical Collaboration
• Product Fitment Analysis
• Data Quality Analysis
• Onboarding Multiple Data Sources
• Effective Communication
• Mentoring and Training
• Advertising Technologies (DSP, SSP, DMP)

Benefits

Epsilon offers a comprehensive benefits package including flexible time off, 15 paid holidays, paid sick time, parental/new child leave, childcare & elder care assistance, adoption assistance, comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling. Epsilon is committed to creating a supportive and inclusive workplace where employees can thrive.