Senior Business Systems Analyst (AI Builder)

About the role

This position plays a vital role within Optum Technology, serving as the execution arm for all consumer outreach initiatives, including but not limited to Direct Mail, Email, SMS Texting, Outbound Calls, Web Visits, and Real-Time Offer Management. As part of the operations team, the role centers on acquiring and managing data within the Marketing Data Platform (MDP) and related Identity Management (IDM) processes.

Responsibilities

• Collaborate with business stakeholders and vendors to onboard new data feeds using established pipelines into the MDP platform
• Validate and confirm that products such as Interaction Feeds, Flex Feeds, and List Loads are utilized according to business requirements
• Serve as a liaison between marketing and IT, translating technical concepts for business stakeholders and communicating business needs to technical partners
• Perform user acceptance testing to ensure data quality, accuracy, and alignment with business objectives
• Leverage advanced analytics platforms such as Data Bricks and apply AI solutions to analyze and report on data
• Develop and execute Databrick queries, understand/explode json queries to support data analysis and troubleshooting efforts
• Maintain confidentiality and demonstrate strong organizational, communication, and interpersonal skills in a fast-paced, dynamic environment
• Identify opportunities for process improvement and actively contribute to the enhancement of data onboarding and validation workflows
• Proven ability to thoughtfully build & apply AI enabled tools as part of day-to-day product and business analysis practices to drive insights, streamline work, improve documentation quality, and support compliant delivery in complex enterprise environments
• Design, develop, and deploy AI-powered solutions using no-code, low-code, and advanced platforms, translating business needs into scalable applications that enhance products, workflows and decision-making

Qualifications

• Bachelor's degree in business, technology, related field or equivalent combination of education and relevant experience
• 3+ years of consumer marketing experience
• 3+ years of experience with Azure, Databricks, DBeaver, Snowflake and direct marketing knowledge (campaigns, journeys, reports, modeling, compliance)
• 3+ years of experience building and leveraging AI-powered tools and platforms to enhance data-driven decision making
• Intermediate level of proficiency in SQL
• Intermediate level of proficiency with Microsoft Office, Access, Excel, and CoPilot 365

Preferred Qualifications

• 3+ years of healthcare experience; understanding of the Federal Medicare and Retirement program preferred
• User Acceptance Testing Experience
• Experience with Business Intelligence Tools
• Experience with non-relational databases
• Experience with concepts involving identity management & golden records

Soft Skills

• Self-motivated, goal oriented, and able to work with ambiguity and confidentiality
• Critical systems thinking skills required, including the ability to comprehend complex business problems quickly
• Able to prioritize, coordinate, and manage multiple tasks and projects in a fast-paced environment
• Excellent organizational, verbal, and written communication skills
• Excellent interpersonal skills

Benefits

Competitive base pay, a full and comprehensive benefit program, performance rewards, and a management team who demonstrates their commitment to your success. Some of our offerings include Paid Time Off, Medical Plan options, Dental, Vision, Life & AD&D Insurance, Short-term disability and Long-term Disability coverage, 401(k) Savings Plan, Employee Stock Purchase Plan, Education Reimbursement, Employee Discounts, Employee Assistance Program, Employee Referral Bonus Program, Voluntary Benefits, and more. The salary for this role will range from $91,700 to $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.