Senior Business Manager - Talent Marketing Analytics
About the role
The Senior Business Manager, Head of Marketing Analytics at Capital One leads the team responsible for measuring and managing marketing performance to maximize effectiveness and optimize ROI. The role involves transforming data into actionable insights that empower the team to execute a best-in-class talent marketing strategy, identifying growth drivers and strategically shifting resources towards impactful initiatives.
Responsibilities
- Strategic leadership: Develop business strategies that drive marketing channel optimization for talent acquisition, identifying underperforming channels and building the business case for strategic pivots.
- Analytics: Develop and implement new product measurement frameworks, strategies, and attribution models; lead product-level data modeling and analytics.
- Results orientation: Manage and sequence delivery of new product and marketing efforts, balancing short and long-term goals. Build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently.
- People leadership: Attract, develop, and retain a high-performing analytical team.
- Cross-functional influence: Work closely with colleagues across Capital One, including Marketing, Product, Tech, Recruiting, and others, to drive improvement in candidate quality and volume and channel ROI. Use data to challenge the status quo and drive agreement on new channel entries or legacy channel exits.
- Executive communication: Clear written and oral communication; ability to navigate a complex enterprise environment and influence senior stakeholders to move resources based on analytical findings.
Qualifications
- Bachelor’s Degree
- At least 3 years of experience performing quantitative analysis
- At least 3 years of experience performing qualitative analysis
- At least 1 year of experience performing people management
- At least 1 year of experience performing project management
Preferred Qualifications
- Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
- 5+ years of experience in quantitative analysis
- 5+ years of experience in qualitative analysis
- 2+ years of experience in people management
- 2+ years of experience in product development
- 2+ years of experience in financial modeling
- 2+ years of experience in economic forecasting
- 2+ years of experience in project management
- 2+ years of experience in marketing
- Experience in developing and/or implementing analytics based in Media Mix Modeling and/or Multi-Touch Attribution principles
Pay
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
- Mclean, VA: $200,700 - $229,100 for Sr. Business Manager
Schedule
This role is expected to accept applications for a minimum of 5 business days.
Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being. Learn more at the Capital One Careers website.
Equal Opportunity Employer
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
Contact Information
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com.