Senior Brand & Visual Designer

About CWILL CWILL (pronounced "quill") is a post-purchase and retention suite built for Shopify brands. Reduce support tickets, recover lost revenue from returns, and turn one-time buyers into loyal fans — with tools purpose-built for every touchpoint that follows the sale. Why CWILL Your work will be seen by millions of shoppers daily across 30,000+ Shopify storesFounding design role — you define the standard, not inherit someone else'sSmall team, no bureaucracy, direct access to leadership The Role We are hiring our first US Brand & Visual Design Lead, a founding role responsible for defining and shipping CWILL's entire visual identity — from the way our website welcomes a merchant, to the way millions of shoppers experience our widgets inside Shopify stores. In this role, you will own different interconnected layers of our brand, some examples: Own CWILL's brand system — keep it sharp, consistent, and scalable across every surfaceDesign and iterate on our marketing website, landing pages, and campaign pages end to endBuild consumer-facing UI components: embedded widgets, in-product overlays, and co-branded experiences that live inside Shopify merchants' storefrontsDesign event and booth assets, social graphics, pitch decks, and anything else that represents CWILL externallyCollaborate closely with engineers to ensure designs ship as intended — you're in Figma handing off specs, not throwing files over the wallContribute to product UI design where brand and product intersect (onboarding flows, empty states, notification templates)Maintain and evolve a design system that scales across brand and product Requirements What We're Looking For A portfolio that makes us stop scrolling — strong visual craft across web, product UI, and brand systemsExperience designing consumer-facing components (landing pages, booth/event assets, web widgets, embedded UIs, or anything that lives inside someone else's product)Comfortable working in Figma and shipping designs that actually get built3+ years in Brand, Visual, or Marketing Website Design (B2B SaaS or DTC ecommerce preferred)Fluency across brand + digital design — websites, widgets, illustration, typographyComfortable with 0 → 1 ambiguity: you can start from a blank canvas and make confident decisions Nice To Have Direct experience in the Shopify ecosystem (built apps, worked at Shopify, Klaviyo, Yotpo, Loop, Narvar, AfterShip, etc.)Experience building or leading a design team (IC → Manager transition)Background across both post-purchase and retention domainsExposure to AI-native product experiences Benefits Starting Pay: 90-120K + Bonus, depends on experiences, open to negotiation 401(k) PTO Paid Holidays Insurance