Senior Brand Strategy Specialist
About the role
The Senior Brand Strategy Specialist leads development and execution of strategic brand, partnership, content, and integrated marketing initiatives that enhance audience engagement, organizational reputation, and business outcomes. This role applies advanced knowledge of branding, partner marketing, content strategy, audience insights, and digital communications to solve complex business challenges. The incumbent independently manages significant projects, provides strategic recommendations, and serves as a key partner to stakeholders, agencies, and cross-functional teams.
About the company
Southern Company (NYSE: SO) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com.
Responsibilities
- Lead development and execution of integrated brand, partnership and content strategies.
- Develop strategic messaging frameworks and storytelling approaches for complex initiatives.
- Manage large-scale campaigns and partnerships from research and planning through execution and performance measurement.
- Analyze market trends, audience insights, and performance data to identify strategic opportunities.
- Lead cross-functional project teams and coordinate internal and external resources.
- Provide recommendations on brand positioning, communication strategies, and audience engagement.
- Facilitate planning sessions and stakeholder workshops to align priorities and objectives.
- Develop executive-level presentations and communicate findings, insights, and recommendations.
- Ensure consistency and integrity of brand standards across all communications channels.
- Mentor less experienced team members and provide guidance on best practices.